Pirelli Renews Exclusive Tyre Supply Deal with Formula 1 Until 2027
- By TT News
- October 17, 2023

Formula 1 has officially announced Pirelli as its global tyre partner and the exclusive tyre supplier to the FIA Formula 1 World Championship until 2027, with an option to extend an additional year.
This renewed partnership also encompasses the provision of tyres to Formula 2 and Formula 3, aligning with Pirelli’s steadfast commitment to nurturing the upcoming generation of motorsport talent.
This development signifies that, by the conclusion of this extended agreement (including the potential extension), Pirelli will have stood as the solitary provider of tyres to Formula 1 for an impressive 18 seasons. During this period, the tyre maker has successfully navigated various technical and sporting challenges. These include introducing 13-inch-high degradation tyres upon joining in 2011, introducing hybrid power units in 2014, adopting wider tyres in 2017, and the recent transition to the current 18-inch tyres since 2022.
Pirelli has consistently fostered a constructive dialogue with drivers, teams, the FIA, and Formula 1 throughout this journey. This collaborative approach has been pivotal in delivering tyres that facilitate exceptional racing. Rigorous data analysis and continuous feedback loops have been instrumental in enhancing the product year after year.
Beyond their technical contributions, Pirelli has also taken on a leadership role in sustainable tyre solutions. Pirelli wholeheartedly supports the environmental sustainability targets outlined by Formula 1, as the sport strives to achieve Net Zero Carbon status by 2030. From 2024 onward, every Pirelli tyre utilised in FIA Formula One World Championship events will bear the FSC certification (Forest Stewardship Council). This certification attests that the forests providing the raw materials for the tyres are managed to safeguard biodiversity and enrich the lives of local communities and workers, all while ensuring economic viability.
Stefano Domenicali, President and CEO of Formula 1, said, “Since returning to the sport in 2011 Pirelli has been an invaluable partner, supporting Formula 1 through new generations of technology and technical regulations and delivering tyres to enable fantastic racing for our fans. The company’s commitment to quality, innovation and their deep knowledge of our sport will be vital in the coming years as we approach our new regulations in 2026 and the work Pirelli is focused on relating to sustainability, proven by the FSC certification, will ensure we continue to work together towards our shared Net Zero 2030 goal.
“I would also like to commend Bridgestone for their impressive proposal and engagement throughout the process. They have a proud legacy in our sport, and I would like to thank them for their highly professional and passionate engagement with us.”
Marco Tronchetti Provera, Pirelli Executive Vice President and CEO, said, “We’re delighted to extend our presence in Formula 1 and its other related championships. Pirelli was there when Formula 1 was born in 1950, and with this latest renewal, the firm will now be a protagonist throughout nearly two decades of the modern Formula 1 era. Thanks to the impetus from Liberty Media and the support of the FIA, the sport is enjoying an extraordinary period of growth both in terms of audience and global expansion, increasing its following among younger generations as well. Innovation and technology are locked into Pirelli’s DNA, and Formula 1 constitutes the ultimate open-air laboratory to not only try out and test new technical solutions but also to accelerate fresh research, development, and production processes in making tyres.
“I would also like to thank everyone at Pirelli for their passionate commitment and the quality of their work over the years, which will continue as we extend this partnership together. Our commitment to sustainability is equally strong, as proved by the FSC certification that will be introduced to our F1 tyres from next year. Being at the forefront of motorsport’s pinnacle until at least 2027 adds another important value dimension to our company.”
RPG Group’s TyresNmore Elevates Rakesh Tatikonda To Chief Executive Role
- By TT News
- September 11, 2025

TyresNmore, the automotive aftermarket e-commerce platform owned by RPG Group, has promoted Rakesh Tatikonda to Chief Executive Officer and announced the change with immediate effect.
Tatikonda, who previously oversaw business operations at the Mumbai-based firm, will spearhead the organisation’s expansion and innovation strategy. The appointment advances RPG Group’s ‘Talent First!’ policy, which rewards internal promotions and develops employees.
The new chief executive brings over 15 years of industry experience, having worked across multiple sectors with companies such as telecommunications giant Reliance Jio and IT services provider Infosys. Before joining TyresNmore in 2022, Tatikonda held senior positions at tyre manufacturer CEAT, where he developed expertise in strategy, operations, marketing and digital transformation.
“My aim is to transform automotive aftercare in India by offering seamless, tech-driven, end-to-end mobility solutions delivered with trust, transparency, and convenience right at the customer’s doorstep,” Tatikonda said in a statement.
TyresNmore operates a doorstep service model for tyre and battery replacement across six major Indian cities: Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, and Chennai. The platform represents RPG Group’s entry into the growing automotive aftermarket sector, which has seen increased digitisation as consumers seek convenient maintenance solutions.
During his tenure in operations, Tatikonda scaled the business and improved profitability while driving digital transformation initiatives. His track record shows he strengthened operational efficiency and enhanced customer experience in the mobility convenience sector.
Vaculug Acquires Scotland's Tyrefair To Drive Northern Expansion
- By TT News
- September 11, 2025

Vaculug, Europe’s largest independent retreader producing high-quality OTR and truck retread tyres for fleets across the UK and Europe, has expanded its UK presence by acquiring Tyrefair in Kinross, Scotland.
This strategic acquisition extends the company's award-winning service further north, ensuring Scottish customers receive the same high-quality OTR and truck retread tyres Vaculug has supplied for 75 years. Since the purchase, the Kinross location has already grown by 25 percent, with an ambitious target to double its business within a year and then double it again.
This move is a key part of Vaculug's 2026 growth strategy, focused on strategic acquisitions that enable better, faster and more sustainable customer service. The acquisition reinforces Vaculug’s long-standing environmental mission, marking a new chapter of sustainable growth with a strengthened Scottish operation.
- Nokian Tyres
- American Tyre Distributors
- All-Season Tyres
- All-Weather Tyres
- All-Terrain Tyres
- Winter Tyres
Nokian Tyres Partners With American Tire Distributors
- By TT News
- September 11, 2025

Nokian Tyres is expanding its US presence through a new nationwide partnership with American Tire Distributors (ATD). This agreement provides Nokian access to ATD’s vast network of over 110 distribution centres, serving roughly 80,000 customers.
The collaboration will efficiently supply tyre shops with Nokian’s complete product lineup, enabling dealers to broaden their inventory. Both companies bring 90 years of experience and a shared dedication to innovation, safety and sustainability. This partnership will offer drivers more choices, supported by Nokian’s award-winning Tennessee factory and ATD’s technology-driven logistics.
This enhanced distribution capability ensures that consumers will have greater access to a full spectrum of high-performance tyres, meeting diverse driving needs and conditions. The alliance strengthens both brands' market positions by combining premium products with an unparalleled delivery system, ultimately improving service for dealers and drivers alike across the country.
Chris Ostrander, SVP, North America, Nokian Tyres, said, “The partnership with ATD enables us to reach more tyre shops and more drivers than ever before. ATD’s robust distribution network, customer service and responsiveness strengthen our agility to serve both new and existing customers.”
- USTMA
- U.S. Tire Manufacturers Association
- Tire Recycling Foundation
- Tyre Circularity
- End-Of-Life Tyres
- Tyre Industry Webinars
USTMA Announces Webinar Series To Advance Circular Economy For ELTs
- By TT News
- September 11, 2025

The U.S. Tire Manufacturers Association (USTMA) has announced a new webinar series designed to advance the circular economy for end-of-life tyres (ELTs) in collaboration with the Tire Recycling Foundation. Titled ‘The Road to 100% Tire Circularity: ELTs Going Full Circle’, the initiative aims to foster the development of scalable and profitable markets for recycled tyres. The series will launch in September 2025 and continue through February 2026.
Hosted by John Sheerin, USTMA’s Senior Director of ELT Programs, each session will convene industry experts, recyclers and state policymakers. Their discussions will focus on the latest research and real-world applications that transform waste tyres into valuable resources, thereby diverting them from landfills and generating environmental, industrial and economic benefits.
The programme will explore three of the most promising markets for end-of-life tyres. It begins on 23 September 2025 with a session on tyre-derived aggregate (TDA), examining its use in civil engineering projects like structural fill and stormwater management. A subsequent webinar on 30 October 2025 will cover the growing market for moulded and extruded products made from recycled rubber.
A significant portion of the series will be dedicated to rubber-modified asphalt (RMA), a material known for creating longer-lasting and more sustainable roadways. An introductory session on 20 November 2025 will review the overall performance and benefits of RMA. This will be followed by two regional deep dives: one on 14 January 2026, focusing on practical applications in Midwestern states like Michigan and Ohio, and another on 28 January 2026, exploring its adoption in Southern states including Kentucky and Georgia. The series will culminate on 24 February 2026 with a capstone session providing a comprehensive overview of grant and funding opportunities available to support the growth of these ELT markets.
This initiative addresses a critical need. While tyres are one of the most recycled products in US, and stockpiles have been reduced by 94 percent over the past three decades, the generation of end-of-life tyres continues to outpace their consumption in recycling markets. The webinar series is presented as a strategic pathway to bridge this gap by promoting innovative and sustainable end-use applications.
Those interested in shaping the future of tyre management are encouraged to register for any or all of the webinars through the USTMA website. Attendees will receive a resource kit after each session to help facilitate further discussion and action.
Anne Forristall Luke, President & CEO, USTMA, said, “We view these webinars as a crucial opportunity to connect key leaders across the country and show them that sustainability and economic growth go hand-in-hand. By showcasing proven applications and providing the tools to act, we can collectively turn ELTs from a waste challenge into an economic engine.”
Sheerin said, “As we look to expand ELT markets and unlock the full environmental and economic potential of end-of-life tyres, collaboration is essential. And no one can do it alone. State DOTs, regulators, recyclers and manufacturers must work together to help grow ELT markets through targeted investment, supportive policy and continued research.”
Comments (0)
ADD COMMENT