Titan International partnered with the Tyre Industry Association (TIA) in hosting advanced tyre service training to further improve safety and technical service knowledge in the tyre industry. 

The training, held for two weeks in July, focused on wheels and tyres in Ag and OTR applications and brought in a range of expert partners, including Stellar Industries, Fuller Brothers, AME International and Intercomp.

“It’s wonderful to see the level of importance that Titan, all the partner companies and all the participating dealers place on the safety of tyre technicians,” said Matt White, director of tyre service at TIA. “It’s events and companies like these that help TIA accomplish our mission of improving safety and, ultimately, saving lives.”

Classroom trainings

The first two days focused on classroom training that followed TIA-developed programmes, including the Farm Tyre Service 200-level programme with 11 modules and the Earthmover Tyre Service 200-level programme with 15 modules.

Hands-on training stations

Following the classroom training, Titan brought in a range of partners to its Boone, Iowa, training facility on day three — setting up six stations for foundational hands-on training to prepare for day four in the field.

• Stellar Industries: Service truck instruction
•  Service truck manufacturer, Stellar Industries, set up two truck stations — one focused on preventive maintenance instruction for service trucks and the other focused on the safe and efficient operation of the tyre manipulator. 
• AME International (AME): Tool training
•  AME, a worldwide supplier of tyre service tools and accessories, provided training on the safe use and maintenance of cribbing tools and lifting tools, as well as lock-out/tag-out instruction.
• Titan OTR specialists: Wheel inspection and tool use
•  Titan’s team of OTR specialists provided instruction on wheel and component inspection, measurement, identification of issues, and the use of Titan OTR profile gauges.
• Fuller Brothers: Wheel and tyre life, mounting and dismounting
•  Led by Fuller Brothers, a leading producer of speciality fluids, sealants and lubricants for the tyre industry — this session focused on the use of products such as Tyre Life and White Lightning (named after Matt White of TIA) during mounting and dismounting.
• Intercomp: Conducting machine weigh-ups
•  Titan’s team of Ag specialists partnered with Intercomp — a leading manufacturer of industrial scale and weighing equipment — to guide participants through machine and tractor weigh-ups and how to inflate tyres and ballast machines properly.
• Titan Ag specialists: Dual hub wheel training
•  Titan’s Scott Sloan, Global LSW/Ag Product Manager and his team of Ag specialists conducted training on the latest dual hub wheel technology commonly installed on larger 4WD tractors, including a review of training materials and hands-on use of the locking mechanism.

In-field training sessions

Following day three’s hands-on instruction, participants were brought to Stellar Industries’ brand new training grounds in Garner, Iowa, to apply what they learned in real-world scenarios. This included four mounting/dismounting stations — one for a John Deere sprayer, a John Deere spreader, a CAT rigid haul truck and a Case wheel loader. Led by TIA’s Matt White, the team of industry experts from Fuller Brothers (Craig Tinklenberg), Stellar Industries (Travis Glidden and Tom Formanek) and AME International (Don Tinker and John Melosci), as well as multiple Titan Ag and OTR specialists were on site to monitor and coach participants through various exercises. 

 “While Titan has hosted TIA training annually since 2017, this year was undoubtedly the most comprehensive — thanks to the hands-on training made possible by all the participating partners,” said Kim Boccardi, VP-Marketing at Titan. “We’d like to thank TIA, Stellar, AME, Fuller Brothers and Intercomp for their dedication to advancing the safety and technical know-how of nearly 80 tyre technicians who attended this year from more than 35 Titan dealers across the country.”

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Pirelli has entered into a strategic agreement with Swedish technology firm Univrses to integrate artificial intelligence-based computer vision systems into its Cyber Tyre platform. As part of the deal, Pirelli has acquired a 30 percent stake in Univrses, with an option to increase that share to a majority holding. The collaboration will embed Univrses’ 3DAI technologies into Pirelli’s existing Cyber Tyre solutions, creating a unified system aimed at producing safer and higher performing vehicles.

The combined technology has potential applications in advanced driver-assistance systems and autonomous driving. It also generates timely, actionable data for road management, helping authorities make better decisions and deploy resources more efficiently. This could lead to fewer road accidents and saved lives. The system uses onboard cameras and tyres to collect feedback on road conditions. Pirelli’s Cyber Tyre, the first integrated hardware and software system of its kind, gathers data from tyre sensors, processes it with proprietary algorithms and communicates in real time with vehicle electronics and the cloud.

Univrses originally developed its technology to help cars understand their surroundings, but it has since been adapted to turn vehicles into AI-powered road monitoring agents. The Swedish company’s 3DAI Engine provides autonomous vehicles with perception capabilities including 3D positioning, mapping and spatial deep learning. Its 3DAI system digitises roadside infrastructure using data from vehicle-mounted sensors like cameras.

A pilot project is already active in Italy. In 2025, Pirelli and the Puglia Region launched a road network monitoring system to create an updated map of infrastructure conditions. The system analyses data from tyres via the Cyber Tyre platform alongside visual data from cameras interpreted by Univrses’ technology.

Andrea Casaluci, CEO, Pirelli, said, “The agreement with Univrses further enhances our Cyber Tyre™ platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”

Jonathan Selbie, CEO, Univrses, said, “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”

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ZC Rubber is preparing a major European-focused showcase at THE TIRE COLOGNE, scheduled to run from 9 to 11 June 2026. The tyre manufacturer will occupy Booth C050g in Hall 8.1, highlighting its WESTLAKE and GOODRIDE brands with a clear emphasis on products tailored specifically for regional market demands.

The display will blend imminent and future innovations. Products destined for a European launch in the latter half of 2026 will appear alongside the company’s current truck and bus radial lineup. Selected previews of developments planned for 2027 will also be on view. A featured attraction is the Westlake Sport RS2, a drift-proven ultra-high-performance tyre praised for its grip, precision and 180 treadwear rating. A renewed rubber compound, developed through work with the Red Bull Driftbrothers, now delivers steadier traction under severe driving conditions. Appearing at the stand, Red Bull Driftbrothers driver and engineer Elias Hountondji will illustrate how motorsport data directly refines ZC Rubber’s product engineering.

Additional new passenger car radial models for Europe in the second half of 2026 include the Westlake ZuperFlex Z-137, Goodride RideMax G-147, the all-season Westlake Zuper4S Z-411 and the off-road focused Westlake Terra Legend SL399 and Goodride Mud Legend SL388. On the truck and bus side, already available tyres such as the Westlake WSL2, Westlake WDL2+ and Goodride S2, D3 and D4 will be exhibited, covering steer and drive axle needs for long-haul and heavy-duty transport.

A sneak peek at 2027 offerings will feature the Westlake Z-301 commercial van tyre, Goodride All Season G-721, Goodride SnowComfort G-518 and new TBR models including the Westlake WTL2, Westlake WTR OEM and Goodride M2. ZC Rubber’s team will remain on-site throughout the event, welcoming visitors and partners to the booth for meetings and professional discussions.

Leo Liao, General Manager, ZC Rubber Europe, said, “This year’s showcase reflects a much broader and more complete portfolio for Europe. From UHP and all-season tyres to all-terrain, mud-terrain and TBR solutions, we are bringing new developments across almost every major segment. This reflects how seriously we take the European market: we are listening to local needs, investing in the right products and building a portfolio that better matches the needs of our European partners.”

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Magna Tyres has launched the MA801 TR, a new solid tyre engineered for extreme operating conditions in recycling facilities and heavy industrial settings. Designed to maximise equipment uptime while supporting high load capacities, the tyre is built to deliver dependable performance in harsh environments. The official debut of the MA801 TR will take place at IFAT 2026 in Munich, scheduled from 4 to 7 May 2026.

The new model is intended for compact wheel loaders and telescopic handlers, featuring a flat-free solid construction. Its extra-deep non‑directional tread is reinforced by a triangular structural design, which enhances traction and stability on surfaces littered with sharp debris. Available in sizes 13.00‑24 and 14.00‑24, the tyre prioritises puncture resistance and reduced maintenance needs.

Thanks to its robust architecture and deep tread profile, the MA801 TR offers an extended service life and consistent performance across demanding work cycles. By eliminating the risk of flats, Magna Tyres positions the tyre as a reliable solution for recycling and industrial operations where continuous heavy loads are standard.

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The Yokohama Rubber Co., Ltd. has secured validation from the Science Based Targets initiative (SBTi), a prominent corporate climate-action organisation, for its greenhouse gas (GHG) emission reduction targets set for 2035. This endorsement confirms that the company’s goals are scientifically aligned with the standards established under the Paris Agreement. The validated targets are measured relative to the company’s 2024 emission levels.

Under the approved framework, Yokohama Rubber aims for a 63.0 percent reduction in combined Scope 1 and Scope 2 emissions, which cover direct emissions from its business activities as well as indirect emissions from purchased energy. Additionally, the company commits to a 37.5 percent cut in Scope 3 emissions, specifically targeting indirect supply chain emissions from purchased products and services, along with fuel and energy-related activities not included in Scope 1 or Scope 2. To achieve these reductions, Yokohama Rubber has been expanding solar power generation and renewable energy electricity at its global plants, while also disclosing indirect emissions from product distribution, use and disposal since 2013.

The company obtained SBTi validation to accelerate supply-chain-wide emission cuts in response to intensifying climate challenges. Operating under its sustainability management slogan, ‘Caring for the Future’, Yokohama Rubber continues to create shared value by tackling social issues directly through its business operations.

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