Titan International partnered with the Tyre Industry Association (TIA) in hosting advanced tyre service training to further improve safety and technical service knowledge in the tyre industry. 

The training, held for two weeks in July, focused on wheels and tyres in Ag and OTR applications and brought in a range of expert partners, including Stellar Industries, Fuller Brothers, AME International and Intercomp.

“It’s wonderful to see the level of importance that Titan, all the partner companies and all the participating dealers place on the safety of tyre technicians,” said Matt White, director of tyre service at TIA. “It’s events and companies like these that help TIA accomplish our mission of improving safety and, ultimately, saving lives.”

Classroom trainings

The first two days focused on classroom training that followed TIA-developed programmes, including the Farm Tyre Service 200-level programme with 11 modules and the Earthmover Tyre Service 200-level programme with 15 modules.

Hands-on training stations

Following the classroom training, Titan brought in a range of partners to its Boone, Iowa, training facility on day three — setting up six stations for foundational hands-on training to prepare for day four in the field.

• Stellar Industries: Service truck instruction
•  Service truck manufacturer, Stellar Industries, set up two truck stations — one focused on preventive maintenance instruction for service trucks and the other focused on the safe and efficient operation of the tyre manipulator. 
• AME International (AME): Tool training
•  AME, a worldwide supplier of tyre service tools and accessories, provided training on the safe use and maintenance of cribbing tools and lifting tools, as well as lock-out/tag-out instruction.
• Titan OTR specialists: Wheel inspection and tool use
•  Titan’s team of OTR specialists provided instruction on wheel and component inspection, measurement, identification of issues, and the use of Titan OTR profile gauges.
• Fuller Brothers: Wheel and tyre life, mounting and dismounting
•  Led by Fuller Brothers, a leading producer of speciality fluids, sealants and lubricants for the tyre industry — this session focused on the use of products such as Tyre Life and White Lightning (named after Matt White of TIA) during mounting and dismounting.
• Intercomp: Conducting machine weigh-ups
•  Titan’s team of Ag specialists partnered with Intercomp — a leading manufacturer of industrial scale and weighing equipment — to guide participants through machine and tractor weigh-ups and how to inflate tyres and ballast machines properly.
• Titan Ag specialists: Dual hub wheel training
•  Titan’s Scott Sloan, Global LSW/Ag Product Manager and his team of Ag specialists conducted training on the latest dual hub wheel technology commonly installed on larger 4WD tractors, including a review of training materials and hands-on use of the locking mechanism.

In-field training sessions

Following day three’s hands-on instruction, participants were brought to Stellar Industries’ brand new training grounds in Garner, Iowa, to apply what they learned in real-world scenarios. This included four mounting/dismounting stations — one for a John Deere sprayer, a John Deere spreader, a CAT rigid haul truck and a Case wheel loader. Led by TIA’s Matt White, the team of industry experts from Fuller Brothers (Craig Tinklenberg), Stellar Industries (Travis Glidden and Tom Formanek) and AME International (Don Tinker and John Melosci), as well as multiple Titan Ag and OTR specialists were on site to monitor and coach participants through various exercises. 

 “While Titan has hosted TIA training annually since 2017, this year was undoubtedly the most comprehensive — thanks to the hands-on training made possible by all the participating partners,” said Kim Boccardi, VP-Marketing at Titan. “We’d like to thank TIA, Stellar, AME, Fuller Brothers and Intercomp for their dedication to advancing the safety and technical know-how of nearly 80 tyre technicians who attended this year from more than 35 Titan dealers across the country.”

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Birla Carbon will present its carbon black solutions at the Global Polymer Summit 2026, scheduled for 28–30 September at the Kentucky International Convention Center in Louisville. The company will exhibit at Booth 417, targeting tyre and mechanical rubber goods (MRG) manufacturers seeking higher performance and reduced environmental impact.

The company’s portfolio spans tyre and MRG applications, addressing durability, strength, abrasion resistance and product life across tyres, belts, hoses, sealing systems and anti-vibration products. Birla Carbon will also feature Continua Sustainable Carbonaceous Material (SCM), a circular carbon range with consistent quality and global availability and Continua Sustainable Carbon Black (SCB), produced from recycled or bio-based feedstocks.

Supported by extensive manufacturing, technical expertise and customer-focused teams across the Americas, Birla Carbon provides reliable volumes, responsive service and tailored solutions. Attendees can meet company experts at Booth 417 to explore its product portfolio, technical capabilities and sustainable offerings.

John Davidson, President – Americas & EMEA, Birla Carbon, said, “The tyre and mechanical rubber goods industries are at an important phase, where performance, supply resilience and sustainability must advance together. The next phase of growth will depend on stronger collaboration across the value chain and the ability to translate innovation into scalable, commercially viable solutions. At Birla Carbon, we are combining our manufacturing network, portfolio strength, technical expertise and regional capabilities to help customers navigate this transition and build more resilient and sustainable businesses.”

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Michelin has unveiled the X Multi Energy D2 tyre, developed to address the specific challenges of regional haul operations. Fleets in this segment face demanding roads, frequent stop-and-start cycles and escalating fuel expenses that affect both performance and profitability. By blending durability, fuel savings and Michelin’s established performance standards, the new tyre aims to boost fleet productivity while reducing overall operating costs.

The tyre features a revised tread pattern and a new tread compound to better resist tread damage caused by high-torque vehicles and stop-and-go regional driving. It is constructed on Michelin’s Duracore casing, which integrates Infinicoil and Powercoil technologies and benefits from a reinforced bead design known as Duracoil Technology. This casing is engineered to last up to one million miles and support as many as four retreads.

In the effort to curb fuel expenses, the X Multi Energy D2 improves rolling resistance by 9 percent over its predecessor, the Michelin X Multi Energy D tyre, and by 18 percent compared with leading competitors. It also enhances late-life traction, offering 10 percent better wet handling and 16 percent better snow starting traction when worn, giving drivers and operations managers greater confidence on varying roads.

For original equipment manufacturers, the tyre meets Greenhouse Gas standards and supports applicable vehicle carbon-reduction requirements. Designed for regional applications where traction, durability and fuel efficiency matter, it is available in 295/75R22.5 LRG and 11R22.5 LRG and LRH sizes, replacing the X Multi Energy D tyre in those sizes.

Yahn Heurlin, VP of B2B Marketing, Michelin North America, Inc., said, “Michelin is driven by a deep commitment to understanding the needs and challenges customers face every day. This customer-first mindset inspires the development of purpose-built solutions designed to address real-world pain points and help fleets operate more efficiently.”

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Firestone, a Bridgestone Americas subsidiary, has unveiled the Destination LE4 highway touring tyre as the successor to its best-selling Destination LE3. The new model features a deeper tread depth, an advanced compound and a non-directional tread pattern, delivering longer wear life along with improved wet and light snow performance for year-round driving confidence.

Backed by a 70,000-mile limited warranty, the Destination LE4 is projected in external testing to wear 16 percent longer than its predecessor, 9 percent longer than the General Grabber H/T and 43 percent longer than the BFGoodrich Advantage Control HT. Thinner 3D sipes enhance traction and handling, while internal testing showed wet stopping distances reduced by 8 feet versus the Toyo Open Country H/T II and 4 feet versus the BFGoodrich Advantage Ctrl HT, with dry stopping improved by 8 feet and 2 feet, respectively, plus a 2-foot dry gain over the LE3.

Sustainability gains come through wear-resistance technology, optimised material usage that lowers raw material consumption and enhanced traction technology. Two technical firsts originated at the Bridgestone Americas Technology Center in Akron, Ohio: a high-strength, lightweight carcass architecture using light body plies and steel cords for durability and low rolling resistance despite deeper tread, and advanced compound mixing that improves ingredient consistency for tread wear, handling and wet grip.

Available in 65 sizes for 15- to 22-inch rims, the Destination LE4 covers small CUVs, SUVs, pickups and larger trucks, including the Mazda CX-5, Ford F-150, RAM 1500, Chevrolet Trailblazer and Nissan Armada.

Jeremy Norwood, Chief Engineer, New Product Engineering, Bridgestone Americas, said, “Drivers loved the Firestone Destination LE3 for its comfortable, quiet ride and all-season reliability. With the new Destination LE4, we enhanced those strengths by extending wear life and improving wet-weather handling, delivering dependable performance, confident control and everyday value.”

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The Yokohama Rubber Co., Ltd. has announced that Y.T. Rubber Co., Ltd. (YTRC), its Thai subsidiary focused on natural rubber processing, earned the Outstanding Provincial-Level CSR Organization Award. The honour formed part of the ‘CSR Award 2026’ initiative run by Thailand’s Ministry of Social Development and Human Security, and the presentation took place on 22 August 2026.

Built around the idea of ‘CSR Partnerships for Sustainable Thailand’, the award programme highlights organisations demonstrating exemplary corporate social responsibility at provincial or metropolitan level throughout the country’s 76 provinces and Bangkok. A total of 92 recipients – among them YTRC, other firms and bodies chosen nationwide and provincial CSR centres – convened at IMPACT Challenger Hall in Nonthaburi Province to collect commemorative plaques.

Governor Jumpot Wannachatsiri (left) presents flowers to YTRC Managing Director Noboru Takita (centre) and Department Manager Supachai Choosuwan at the Surat Thani Provincial Council.

YTRC, established in Surat Thani Province in 2008, has long pursued environmental preservation and dependable ties with nearby communities. Working with the Rubber Authority of Thailand (RAOT), it surveys natural rubber plantations and supplies management assistance to farmers, supporting sustainable procurement of the material. The company further backs agroforestry practices that give rubber farmers steadier incomes while partnering with the Surat Thani Provincial Office of Social Development and Human Security on efforts to nurture constructive community relations.

The recognition reflects YTRC’s continuous community-oriented CSR work and its notable local impact. A special event on 31 August saw the Surat Thani Provincial Council once more acknowledge those contributions, with the governor presenting a celebratory bouquet. Separately, the CSR Center of Surat Thani Province ranked among only nine centres nationwide to win the Outstanding Provincial CSR Promotion Center Award.

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