Natural Rubber Prices to Pressure Profit Margins; Credit Profiles Remain Stable

Tyre manufacturers in India are bracing for a second consecutive year of single-digit revenue growth as rising natural rubber prices and global economic challenges weigh on the sector. Revenue is forecast to grow seven percent to eight percent in the current fiscal year, driven by a three percent to four percent increase in both realisations and volume, according to an analysis by CRISIL Ratings. 

While this marks a significant improvement from the previous fiscal year, when revenue grew at approximately four percent, it falls short of the compound annual growth rate of 21 percent between fiscal years 2021 and 2023. 

Gradual price increases to offset cost pressures 

Tyre makers are implementing gradual price hikes to mitigate the impact of surging natural rubber costs, which account for nearly 50 percent of raw material expenses. Realisation growth is expected to be staggered throughout the year as manufacturers carefully balance price increases with market demand. 

Volume growth, projected at three percent to four percent, will be driven primarily by replacement demand rather than new vehicle sales. However, the limited ability to fully pass on higher input costs will strain operating margins, which are expected to shrink by approximately 300 basis points to 13 percent this fiscal year, down from 16 percent in the previous year. 

 “Domestic demand accounts for around 75 percent of the industry’s sales (in tonnage terms), while the rest is exported. About two-thirds of the domestic demand is from the replacement segment and the rest is from original equipment manufacturers (OEMs). This fiscal, replacement demand, mainly from commercial and passenger vehicles, will drive volume growth, while OEM demand is expected to rise only between one and two percent due to slow growth in commercial vehicle sales,” says Anuj Sethi, Senior Director, CRISIL Ratings.

Stable cash flows and balance sheets 

Despite these challenges, tyre makers are expected to maintain stable credit profiles due to robust balance sheets and prudent capital expenditure. Cash flow generation, though modestly affected, will remain substantial. Gearing and interest coverage ratios are projected to stay steady at approximately 0.3 times and seven to eight times, respectively, consistent with last fiscal year’s levels. 

A CRISIL Ratings analysis of the six largest tyre manufacturers, which together account for about 87 percent of the industry’s revenue, supports this outlook. 

Export growth weakens 

Export growth is forecast to remain muted at two percent to three percent for the year, reflecting sluggish demand in key overseas markets such as North America and Europe, which collectively account for 60 percent of India’s tyre exports. Geopolitical tensions and supply-chain disruptions have exacerbated the situation, leading to higher freight costs and extended transit times, further curbing export demand. 

Global shortages drive up raw material costs 

The sharp rise in natural rubber prices is primarily attributed to a global supply shortage caused by adverse weather conditions in leading producer countries like Thailand and Vietnam, which together account for approximately 50 percent of global rubber production. 

In addition to natural rubber, the cost of other critical raw materials, including nylon tyre cords, carbon black, styrene-butadiene rubber and polybutadiene rubber, remains volatile due to their dependence on crude oil prices. 

Outlook and challenges 

Looking ahead, tyre makers will likely continue to face pressures from raw material price volatility, original equipment manufacturer (OEM) demand fluctuations, potential changes in import duties, and the implementation of Extended Producer Responsibility regulations. 

Naren Kartic. K, Associate Director, CRISIL Ratings, says, “To support domestic tyre manufacturers, the Indian government has extended the countervailing duty on Chinese radial tyres for five years to ease competition. Plus, given the sluggish demand and pressure on operating margins, tyre makers are implementing appropriate price increases and prudent capital expenditure to ensure that capital efficiencies remain satisfactory. With capacity utilisation at  around 80 percent, tyre manufacturers rated by us are investing around INR 55 billion this fiscal, slightly lower than last fiscal, with a focus on necessary capacity enhancements and debottlenecking.”

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Bridgestone India has joined hands with Sagest (Society for Environment and Agricultural Sustainability) to launch the Nutritional Fruit Orchard Project in Sulawad Village, Madhya Pradesh. This women-led project improves nutrition, fosters livelihood possibilities and supports environmental sustainability. With the help of Bridgestone staff and locals, the orchard, which spans four acres, is home to more than 1,300 fruit trees of more than 15 species. It is grown using sustainable practices.

With a 96 percent survival rate in its first year, the project has enabled women to run a nursery with 1,000 saplings and turn garden waste into organic compost and insecticides, encouraging environmentally responsible farming and generating extra revenue. The ladies who are in charge of the orchard will have a reliable source of income once it is completely developed. By assisting households in growing 251 kitchen gardens, the programme also improves nutrition in Sulawad by guaranteeing that locals have access to fresh, homegrown produce. Frequent training sessions have improved environmental consciousness and community ownership.

This unique project demonstrates multi-stakeholder collaboration – Bridgestone and Sagest lead implementation, the local panchayat provided land, women manage daily operations and a nearby government school assists. By combining environmental conservation, rural development and women’s empowerment, the initiative serves as a replicable model for sustainable corporate-community partnerships.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “True sustainability goes beyond business – it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods and the environment. It’s not just about planting trees; it’s about planting hope, resilience and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income and protect the planet – all at the same time.”

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JK Tyre & Industries, one of the leading tyre manufacturers in the country, has announced the appointment of Sylvain Sagot as Director – Quality.

Sagot comes with over three decades of experience in quality assurance, process excellence and operational leadership in the automotive and tyre industry. A French national, he began his career as a Quality Engineer at Michelin Netherlands in 1991.

In 2004, he worked with Renault as a Supplier Development Consultant and went on to grow to the ranks of Supplier Performance Manager for the Renault Nissan Alliance. He also worked with Alstom and Gajah Tunggal, one of the biggest tyre manufacturers in Southeast Asia as QA General Manager & TBR Plant Head in Indonesia for over three years.

Sagot in his last role was the International Truck Trailer Quality & Product Safety Director at Carrier, where he spent over a decade.

JK Tyre & Industries believes that Sagot with deep expertise in supplier development, quality management systems, product safety, and OEM partnerships in large-scale manufacturing environments, will further strengthen its global operations.

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  - Jitendra Pancholi July 04, 2025 19:47 PM

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Nynas, with its strong commitment to innovation and product sustainability, recently commissioned an independent study to evaluate the environmental impact of its products across four key application areas: transformer oils, lubricating greases, tyres and bitumen binders. Conducted by Future Earth Analytics, LLC, the research revealed that many Nynas products deliver significant sustainability advantages, often surpassing industry performance benchmarks.

The study highlighted several environmental benefits across different applications. In transformer oils, certain Nynas products improve cooling efficiency and energy transmission, reducing energy losses during operation. For tyres, specific Nynas tyre oils contribute to lower rolling resistance, which helps decrease fuel consumption in vehicles. In lubricating greases, the use of naphthenic base oils reduces reliance on lithium – a resource-intensive material – while also cutting energy consumption during production. Additionally, Nynas’ strategic location near bitumen customers minimises transportation distances, thereby lowering associated emissions.

The findings underscore a substantial environmental impact: had customers opted for alternative products instead of Nynas’ offerings in 2023, an additional 740,000 tonnes of greenhouse gas emissions would have been generated. This saving is equivalent to avoiding the consumption of five million barrels of oil.

To assess these benefits, researchers employed a dual analytical framework combining Life Cycle Assessment (LCA) and Net Energy Analysis (NEA). This approach allowed for a detailed comparison of energy savings and emissions reductions across different lifecycle phases, such as cradle-to-gate and use-phase impacts. By focusing on stages where variations occur, the study provided a quantitative evaluation of how choosing Nynas products can lead to measurable energy and emissions savings compared to market alternatives. The results reinforce Nynas’ leadership in delivering sustainable solutions that support a lower-carbon future. 

Marika Rangstedt, Sustainability Manager, said, “The beneficial effects are true not only for our recent circular or renewable products, but also for many of our traditional products. We are leading the way in sustainability and setting new standards for product related environmental responsibility within our industry.”

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Westlake Performance Tyres, a brand of ZC Rubber, has teamed up with German motorsport team Red Bull Driftbrothers as the new official supplier and tyre partner. The company will supply its Westlake Sport RS tyres for the team’s two 1,000 hp BMW M4s.

Munich marketing agency die agentour was the driving force behind the collaboration. The Red Bull Driftbrothers and ZC Rubber have a long-term cooperation that benefits both parties in many ways. Giving the team tyres will help with technical advancements based on driver Elias Hountondji's input, among other things. The collaboration will also help ZC Rubber spread the word about the Westlake brand throughout the European market. Demonstrating the products' and technologies' performance and quality in harsh environments is also a clear signal to the European OEM and replacement market.

This year's ADAC RAVENOL 24h Nürburgring marked the debut of the new collaboration. The Red Bull Driftbrothers created a stir among the record-breaking audience when they performed a display drift in their recently tyred BMW vehicles during the pre-race of the renowned race. The Westlake Sport RS tires were especially taxed by the high track temperatures.

Henry Shen, Deputy General Manager, Zhongce Rubber Group (ZC Rubber), said, “We’re proud to be the tyre partner of Red Bull Driftbrothers. Their trust in WESTLAKE, especially the performance of our SPORT RS on the demanding drift circuit, is a powerful endorsement. This partnership is built on a shared drive to push boundaries, and we’re excited to support their passion with our technology on the global stage.”

Elias Hountondji, driver and engineer of Red Bull Driftbrothers, said, “We are very excited about the partnership with Westlake Performance Tyres and ZC Rubber. Tyres are crucial for our sport. They have to withstand extreme abuse while providing a consistently high level of grip right to the end. The Westlake Sport RS is the perfect choice for this. It is extremely stable across the entire temperature range and the entire tread depth. Even with a very low tread pattern, you still have complete confidence as a driver.”

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