Natural Rubber Prices to Pressure Profit Margins; Credit Profiles Remain Stable

Tyre manufacturers in India are bracing for a second consecutive year of single-digit revenue growth as rising natural rubber prices and global economic challenges weigh on the sector. Revenue is forecast to grow seven percent to eight percent in the current fiscal year, driven by a three percent to four percent increase in both realisations and volume, according to an analysis by CRISIL Ratings. 

While this marks a significant improvement from the previous fiscal year, when revenue grew at approximately four percent, it falls short of the compound annual growth rate of 21 percent between fiscal years 2021 and 2023. 

Gradual price increases to offset cost pressures 

Tyre makers are implementing gradual price hikes to mitigate the impact of surging natural rubber costs, which account for nearly 50 percent of raw material expenses. Realisation growth is expected to be staggered throughout the year as manufacturers carefully balance price increases with market demand. 

Volume growth, projected at three percent to four percent, will be driven primarily by replacement demand rather than new vehicle sales. However, the limited ability to fully pass on higher input costs will strain operating margins, which are expected to shrink by approximately 300 basis points to 13 percent this fiscal year, down from 16 percent in the previous year. 

 “Domestic demand accounts for around 75 percent of the industry’s sales (in tonnage terms), while the rest is exported. About two-thirds of the domestic demand is from the replacement segment and the rest is from original equipment manufacturers (OEMs). This fiscal, replacement demand, mainly from commercial and passenger vehicles, will drive volume growth, while OEM demand is expected to rise only between one and two percent due to slow growth in commercial vehicle sales,” says Anuj Sethi, Senior Director, CRISIL Ratings.

Stable cash flows and balance sheets 

Despite these challenges, tyre makers are expected to maintain stable credit profiles due to robust balance sheets and prudent capital expenditure. Cash flow generation, though modestly affected, will remain substantial. Gearing and interest coverage ratios are projected to stay steady at approximately 0.3 times and seven to eight times, respectively, consistent with last fiscal year’s levels. 

A CRISIL Ratings analysis of the six largest tyre manufacturers, which together account for about 87 percent of the industry’s revenue, supports this outlook. 

Export growth weakens 

Export growth is forecast to remain muted at two percent to three percent for the year, reflecting sluggish demand in key overseas markets such as North America and Europe, which collectively account for 60 percent of India’s tyre exports. Geopolitical tensions and supply-chain disruptions have exacerbated the situation, leading to higher freight costs and extended transit times, further curbing export demand. 

Global shortages drive up raw material costs 

The sharp rise in natural rubber prices is primarily attributed to a global supply shortage caused by adverse weather conditions in leading producer countries like Thailand and Vietnam, which together account for approximately 50 percent of global rubber production. 

In addition to natural rubber, the cost of other critical raw materials, including nylon tyre cords, carbon black, styrene-butadiene rubber and polybutadiene rubber, remains volatile due to their dependence on crude oil prices. 

Outlook and challenges 

Looking ahead, tyre makers will likely continue to face pressures from raw material price volatility, original equipment manufacturer (OEM) demand fluctuations, potential changes in import duties, and the implementation of Extended Producer Responsibility regulations. 

Naren Kartic. K, Associate Director, CRISIL Ratings, says, “To support domestic tyre manufacturers, the Indian government has extended the countervailing duty on Chinese radial tyres for five years to ease competition. Plus, given the sluggish demand and pressure on operating margins, tyre makers are implementing appropriate price increases and prudent capital expenditure to ensure that capital efficiencies remain satisfactory. With capacity utilisation at  around 80 percent, tyre manufacturers rated by us are investing around INR 55 billion this fiscal, slightly lower than last fiscal, with a focus on necessary capacity enhancements and debottlenecking.”

The Victra Sport 6 and HP6 tyres from Maxxis have won the Red Dot Product Design Award for 2025 in the Vehicle Accessories category.

The Maxxis Premitra HP6 features improved rolling resistance, effective braking, a smooth ride, improved mileage for longer travel and accurate handling in wet situations. Designed for sport and luxury automobiles, the Maxxis Victra Sport 6 is an ultra-high-performance tyre that works well with electric and plug-in hybrid vehicles. It offers outstanding handling and performs quite well at sporty, faster driving. Both the tyres are available in Europe.

Red Dot Award winners are selected by a panel of 40 worldwide professionals who test, analyse and assess each entry in one of the biggest design contests in the world. The categories for awards include Design Concept, Brand Communication and Product Design. Winners will receive the Red Dot trophies during a banquet in Essen, Germany, on 8 July.

Continental's SportContact 7 tyre has emerged the test winner in this year's Auto Bild sportscar summer tyre test (issue 6/25) with an overall grade of 1.2 (exemplary).

Seven tyre models in the sizes VA 245/35 R 20 and HA 295/30 R 20 from European, Asian and American manufacturers were tested by the editors. The Lotus Emira served as the test car. The SportContact 7 scored top marks in wet handling, cornering, braking and aquaplaning. It had a 43.7-metre braking distance from 100 kmph on wet asphalt, which put it four metres ahead of the second-place tyre and eleven meters ahead of the last-place tyre. It clinched an intermediate score of 1- for the wet tests, which puts it far ahead of its rivals in the test field. After 31.2 metres at 100 kmph in the dry testing, the tyre came to a complete stop. Overall, the tyre received an intermediate 1- throughout the five dry categories.

The SportContact 7 is specifically made for high-performance sports cars that may be powered by electricity or conventional power. Several automakers have authorised it, and it comes in sizes ranging from 18 to 24 inches. Continental concentrated on achieving excellence in every performance criterion throughout development in order to maximise driving enjoyment and safety.

Andreas Schlenke, tyre expert at Continental, said, "The SportContact 7 took first place in the AUTO BILD sportscar test in both wet and dry conditions. This once again proves its leading position in the sports and UHP tyre segment.”

The final verdict from the tyre testers read: "Conti's sport tyre sets the standard for braking on dry and wet roads and offers a big plus in driving safety. Stable, well-balanced handling on dry roads.”

The U.S. Tire Manufacturers Association (USTMA) has welcomed the bipartisan passage of H.J.Res. 61, a resolution that improves environmental stewardship and lessens financial constraints on tyre manufacturing plants.

The resolution, co-sponsored by more than 20 representatives from 14 states and introduced by Representative Morgan Griffith (R-Va.), repeals the EPA's 29 November 2024 updated rule on Rubber Tire Manufacturing National Emissions Standards for Hazardous Air Pollutants (NESHAP). With nine co-sponsors, Sen. Tim Scott (R-S.C.) spearheaded the campaign in the Senate with S.J.Res. 24. Before the House vote, USTMA sent in a letter of support for the measure. 

According to the EPA's own evaluation in 2020, the current guideline offers a sufficient margin of safety to safeguard human health and avert a negative environmental impact. On 29 November 2024, however, the EPA released an updated final NESHAP rule that added emission restrictions for total hydrocarbons (THC) and filterable particulate matter to the current NESHAP regulation, in defiance of the agency's own judgment. Because of this, tyre factories must build and run a large number of control devices called regenerative thermal oxidisers, which require a large amount of natural gas to burn impurities. In an effort to lower insignificant HAPs, these new control devices raise carbon emissions while placing a heavy financial burden on tyre manufacturing facilities with no clear emissions reduction target.  

The EPA's objective to protect America's clean air is shared by USTMA member companies. In order to reduce the negative impacts on the American tyre manufacturing business, the environment and the American economy, the USTMA supports Congressional action to overturn this final rule, even as it continues to collaborate with the EPA, the association stated.

Anne Forristall Luke, President and CEO, USTMA, said, “Tyre manufacturers have long understood and complied with the existing NESHAP standards to reduce hazardous air pollutant (HAPs) emissions from tyre manufacturing. However, the agency’s revised final NESHAP rule creates an adverse environmental impact, while imposing significant financial burdens on tyre manufacturing facilities and providing negligible, if any, benefits. The industry appreciates the Congressional leadership and bipartisan efforts in getting this resolution passed.”

China's tyre industry posted modest growth in 2025 with its total brand value edging up from USD 2.7 billion to USD 2.8 billion, according to Brand Finance's latest Tyres 25 2025 report.

Sailun strengthened its position as China's most valuable tyre brand with a 13 percent increase in brand value to USD 905 million. The manufacturer achieved a significant milestone by breaking into the global top 10 for the first time, displacing Japan's Toyo Tires. Sailun also emerged as China's fastest-growing tyre brand this year, with Brand Finance's market research highlighting the brand's strong credibility both domestically and in international markets.

Linglong Tire retained its status as China's strongest tyre brand despite a 2 percent decline in brand value to $785 million. The company recorded a Brand Strength Index score of 62.6 out of 100, earning an A+ brand strength rating. According to Brand Finance's analysis, Linglong's performance is primarily driven by its eco-friendly product range and overseas expansion initiatives.

"China's tyre sector may have seen modest growth, but brands like Sailun and Linglong Tire are clearly leading the charge. Sailun's rise in global rankings is a testament to its growing reputation, not just in China but around the world. The brand’s growth is driven by high credibility both locally and internationally, while Linglong continues to maintain its position by focusing on brand strength and sustainability. These brands prove that even in a challenging market, staying innovative and connected to consumers can drive real success,” said Scott Chen, Managing Director of Brand Finance China.

Other Chinese brands featuring in the global rankings include Sentury Tire (down 12 percent to USD 332 million) at 19th position, CST (down 1 percent to USD 289 million) at 22nd, and Triangle Tyre (valued at $226 million), securing the 25th spot.

The combined brand value of the world’s top 25 tyre brands increased by 5 percent to $38.8 billion, outperforming the largely stagnant broader automotive industry. Manufacturers are heavily investing in innovation to meet evolving market demands, including green tyre technology, innovative RFID-enabled products and specialised offerings for electric vehicles.