TyreSafe Launches National Drive For Fleet Tyre Safety With New Business Toolkits

TyreSafe Launches National Drive For Fleet Tyre Safety With New Business Toolkits

A new, comprehensive national campaign is underway to address the critical issue of tyre safety within UK fleets. Spearheaded by TyreSafe, the UK’s charity dedicated to raising tyre safety awareness, this six-week educational initiative is founded upon three specialised toolkits developed in collaboration with industry leaders Driving for Better Business (DfBB), FORS and Lancashire County Council. This represents the most extensive suite of business-focused tyre safety resources the organisation has ever released, aiming to help companies strengthen compliance, enhance driver safety and achieve significant operational cost savings.

The campaign seeks to reframe tyre maintenance from a purely technical concern to a core business priority with profound implications. Neglected tyres present a major safety hazard, contributing to a heightened risk of collisions. Alarmingly, government data reveals that in 2024, 29 percent of all road fatalities occurred in incidents involving someone driving for work. Beyond the human cost, poorly maintained tyres have a direct financial and environmental impact; they waste fuel, increase emissions and lead to premature wear. This is particularly concerning given that transport remains a primary source of UK greenhouse gas emissions. Research underscores the scale of the problem, indicating that a majority of tyres on UK roads are underinflated and a significant number of vehicles are operating with at least one dangerous tyre.

To provide practical solutions, the three new toolkits offer step-by-step guidance and editable resources for seamless implementation. Developed with DfBB, the Grey Fleet Toolkit assists employers in managing the safety of employee-owned vehicles used for business purposes. In partnership with FORS, the Fleet Tyre Management Toolkit helps companies embed industry best practices for tyre procurement, inspection and maintenance. Finally, the Fleet Service Manager Toolkit, created with Lancashire County Council, provides fleet leaders and workshop managers with the materials needed to integrate tyre safety into staff training and daily operational checks. This broader effort by TyreSafe encourages businesses to view proper tyre care through the interconnected lenses of legal compliance, financial cost and carbon footprint, demonstrating how correct maintenance simultaneously reduces risk, saves money and supports sustainability targets. All resources are now available on the TyreSafe website.

Stuart Lovatt, TyreSafe Chair, said, “Tyre safety is not just about maintenance – it’s about responsibility. Every underinflated or worn tyre adds to a business’s costs, carbon footprint and legal exposure. Through these new toolkits and our six-week education campaign, we want to help fleets of every size understand that tyre safety is a measurable way to protect lives, budgets and reputations. Lancashire County Council’s partnership shows how tyre safety can be woven into daily operations, not added as an afterthought. By embedding simple checks into training and supervision, fleet teams can prevent incidents before they happen. Tyres are often missed during daily checks but one of the biggest influences on safety. We urge business drivers and fleet managers to ACT to ensure sound tyre safety management is included in their fleet policies which can make every journey safer, more efficient and sustainable.”

Simon Turner, Engagement Manager, DfBB, said, “Grey fleet drivers represent a hidden risk for many employers. This toolkit helps organisations bring them into the same safety and compliance framework as company drivers – meeting legal obligations and protecting everyone on the road.”

Daniel Fisher, Fleet Services Manager, Lancashire County Council, said, “Partnering with TyreSafe has allowed us to leverage our fleet management experience to provide practical guidance for others. The Fleet Service Manager Toolkit shows how simple, consistent tyre checks can improve compliance, cut costs and keep drivers safer. It’s a model that any organisation – public or private – can adopt.”

ZC Rubber to Spotlight WESTLAKE And GOODRIDE Tyres At THE TIRE COLOGNE 2026

ZC Rubber to Spotlight WESTLAKE And GOODRIDE Tyres At THE TIRE COLOGNE 2026

ZC Rubber is preparing a major European-focused showcase at THE TIRE COLOGNE, scheduled to run from 9 to 11 June 2026. The tyre manufacturer will occupy Booth C050g in Hall 8.1, highlighting its WESTLAKE and GOODRIDE brands with a clear emphasis on products tailored specifically for regional market demands.

The display will blend imminent and future innovations. Products destined for a European launch in the latter half of 2026 will appear alongside the company’s current truck and bus radial lineup. Selected previews of developments planned for 2027 will also be on view. A featured attraction is the Westlake Sport RS2, a drift-proven ultra-high-performance tyre praised for its grip, precision and 180 treadwear rating. A renewed rubber compound, developed through work with the Red Bull Driftbrothers, now delivers steadier traction under severe driving conditions. Appearing at the stand, Red Bull Driftbrothers driver and engineer Elias Hountondji will illustrate how motorsport data directly refines ZC Rubber’s product engineering.

Additional new passenger car radial models for Europe in the second half of 2026 include the Westlake ZuperFlex Z-137, Goodride RideMax G-147, the all-season Westlake Zuper4S Z-411 and the off-road focused Westlake Terra Legend SL399 and Goodride Mud Legend SL388. On the truck and bus side, already available tyres such as the Westlake WSL2, Westlake WDL2+ and Goodride S2, D3 and D4 will be exhibited, covering steer and drive axle needs for long-haul and heavy-duty transport.

A sneak peek at 2027 offerings will feature the Westlake Z-301 commercial van tyre, Goodride All Season G-721, Goodride SnowComfort G-518 and new TBR models including the Westlake WTL2, Westlake WTR OEM and Goodride M2. ZC Rubber’s team will remain on-site throughout the event, welcoming visitors and partners to the booth for meetings and professional discussions.

Leo Liao, General Manager, ZC Rubber Europe, said, “This year’s showcase reflects a much broader and more complete portfolio for Europe. From UHP and all-season tyres to all-terrain, mud-terrain and TBR solutions, we are bringing new developments across almost every major segment. This reflects how seriously we take the European market: we are listening to local needs, investing in the right products and building a portfolio that better matches the needs of our European partners.”

Magna Tyres Unveils MA801 TR Solid Tyre For Recycling And Heavy Industrial Applications

Magna Tyres Unveils MA801 TR Solid Tyre For Recycling And Heavy Industrial Applications

Magna Tyres has launched the MA801 TR, a new solid tyre engineered for extreme operating conditions in recycling facilities and heavy industrial settings. Designed to maximise equipment uptime while supporting high load capacities, the tyre is built to deliver dependable performance in harsh environments. The official debut of the MA801 TR will take place at IFAT 2026 in Munich, scheduled from 4 to 7 May 2026.

The new model is intended for compact wheel loaders and telescopic handlers, featuring a flat-free solid construction. Its extra-deep non‑directional tread is reinforced by a triangular structural design, which enhances traction and stability on surfaces littered with sharp debris. Available in sizes 13.00‑24 and 14.00‑24, the tyre prioritises puncture resistance and reduced maintenance needs.

Thanks to its robust architecture and deep tread profile, the MA801 TR offers an extended service life and consistent performance across demanding work cycles. By eliminating the risk of flats, Magna Tyres positions the tyre as a reliable solution for recycling and industrial operations where continuous heavy loads are standard.

Yokohama Rubber Secures SBTi Validation For 2035 GHG Reduction Targets

Yokohama Rubber Secures SBTi Validation For 2035 GHG Reduction Targets

The Yokohama Rubber Co., Ltd. has secured validation from the Science Based Targets initiative (SBTi), a prominent corporate climate-action organisation, for its greenhouse gas (GHG) emission reduction targets set for 2035. This endorsement confirms that the company’s goals are scientifically aligned with the standards established under the Paris Agreement. The validated targets are measured relative to the company’s 2024 emission levels.

Under the approved framework, Yokohama Rubber aims for a 63.0 percent reduction in combined Scope 1 and Scope 2 emissions, which cover direct emissions from its business activities as well as indirect emissions from purchased energy. Additionally, the company commits to a 37.5 percent cut in Scope 3 emissions, specifically targeting indirect supply chain emissions from purchased products and services, along with fuel and energy-related activities not included in Scope 1 or Scope 2. To achieve these reductions, Yokohama Rubber has been expanding solar power generation and renewable energy electricity at its global plants, while also disclosing indirect emissions from product distribution, use and disposal since 2013.

The company obtained SBTi validation to accelerate supply-chain-wide emission cuts in response to intensifying climate challenges. Operating under its sustainability management slogan, ‘Caring for the Future’, Yokohama Rubber continues to create shared value by tackling social issues directly through its business operations.

Pirelli Brings Softest Compounds As Miami Grand Prix Returns With Low Degradation Expected

Pirelli Brings Softest Compounds As Miami Grand Prix Returns With Low Degradation Expected

Pirelli has confirmed the tyre compound options for the Miami Grand Prix, with teams receiving the three softest mixtures: C3, C4 and C5. The first United States race of the Formula 1 season takes place next weekend in Florida following a lengthy break caused by the cancellation of the Bahrain and Saudi Arabian Grands Prix. The championship resumes on a street circuit built around the Hard Rock Stadium, featuring a 5.412-kilometre layout over 57 laps.

The Miami International Autodrome presents 19 corners and three long straights on asphalt resurfaced in 2023. The track surface has low roughness and gains grip as the weekend progresses. A notable characteristic observed last year was the circuit’s ability to dry very quickly, demonstrated during the Sprint when drivers switched from intermediates to slicks despite heavy rain before the start.

Fewer uncertainties are expected in race strategy due to historically limited tyre degradation in Miami, allowing drivers to extend stints and complete the Grand Prix with only a single pit stop. Neutralisations remain a factor on Sunday, as precision is crucial on any street circuit. Last year’s victory by Oscar Piastri followed a straightforward approach, with drivers splitting between Medium and Hard compounds before a mid-distance pit window.

Of the four editions held around the Dolphins’ stadium, half have been won by Max Verstappen, while McLaren drivers have shared the last two victories. Lando Norris won in 2024 followed by Piastri in 2025, though neither McLaren driver has ever secured pole position at this event. Verstappen has two poles, with the others taken by Charles Leclerc and Sergio Perez.

The entire Miami weekend operates under the Pirelli banner, as all support categories are supplied by the Italian company. The second round of Formula 2 has been relocated to Florida, joined by the McLaren Trophy North America and the Porsche Carrera Cup North America. The latter series now receives Pirelli’s P Zero DHG compound introduced last season.

The Miami podium cap, designed by Denis Dekovic for Pirelli Design, draws inspiration from a sea predator with grey shades resembling shark skin. The animal is also referenced by visor stickers depicting jaws or body. The special edition cap is already available for purchase online.