ATMA, Indian Oil Launch Tyre Safety Awareness Campaign

ATMA - IOCL

The Automotive Tyre Manufacturers Association (ATMA) has partnered Indian Oil Corporation (IOCL) to launch a country-wide tyre safety awareness initiative.

The partners state there is an urgent need to address tyre safety as part of the broader cause of road safety in India.

The campaign will educate motorists about proper tyre care and maintenance through free tyre health checks and direct engagement at Indian Oil retail outlets (ROs). The initiative will be spearheaded by the Indian Tyre Technical Advisory Committee (ITTAC), comprising technical experts from across the tyre industry.

The initiative was inaugurated at an Indian Oil retail outlet in South Delhi by Amit Kumar Khayalia, Divisional Retail Head, IOCL. Prominent leaders from the Tyre Industry, including V K Misra and Rajesh Dahiya, along with officials from ATMA, ITTAC, and service engineers from ATMA member companies, were present to mark the occasion.

The tyre safety drive follows extensive training programs conducted by ATMA at IOCL facilities across the country to educate fuel tanker drivers on tyre maintenance and safety. In the past year alone, over 1,000 commercial drivers connected to IOCL's supply chain have undergone training, significantly raising awareness about the critical role tyres play in road safety.

Rajesh Dahiya, Vice-President – Sales & Service, Apollo Tyres and Member of ATMA Managing Committee said, “Tyre safety is of paramount importance, as tyres are the only contact point between the vehicle and the road. Poor tyre maintenance is a serious road hazard. We are pleased to join hands with Indian Oil in this crucial campaign. This collaboration between ATMA and IOCL is expected to create a significant impact, starting with the Delhi NCR region and extending nationwide."

V K Misra, Technical Director, JK Tyre and Past Chairman, ITTAC added, “The partnership between ATMA and Indian Oil, one of India’s premier corporations, is a significant step forward towards making a difference to the road safety campaigns being held in the country. We look forward to significant improvement in awareness levels of motorists, especially with regard to tyre care and safety.”

As part of the campaign, tyre health checks will be provided free of charge, and motorists will be briefed on key aspects of tyre safety, including maintaining the correct inflation pressure and identifying Tread Wear Indicators (TWI). TWI is present in all tyres for easily identifying tread depth and replacing worn out tyres within time so as to prevent accidents. Besides direct interaction with vehicle owners, informative booklets have been designed for distribution.

ATMA states that tyre care often does not receive the attention it deserves. Properly maintained tyres are crucial for vehicle safety, as they bear the entire weight of the vehicle and ensure safe contact with the road.

ATMA member companies, including Apollo, Bridgestone, CEAT, Goodyear, JK Tyre and MRF, have been actively participating in such tyre safety awareness campaigns organised by ATMA and ITTAC across India.

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    Titan International Expands Goodyear Brand Licensing Rights

    Titan International Expands Goodyear Brand Licensing Rights

    Titan International, a major global manufacturer of wheels and tyres for off-highway equipment, has secured expanded production rights for the Goodyear brand across multiple segments while renewing its existing farm tyre licensing agreement.

    The deal extends Titan’s Goodyear brand manufacturing rights to include light construction, industrial, all-terrain vehicle (ATV), lawn and garden and golf tyre categories, significantly broadening the company's market reach.

    The Illinois-based firm will continue to produce agricultural tyres under the Goodyear Farm Tyres brand, maintaining its presence in a sector where it manufactures products ranging from small implement tyres to the massive Goodyear Optitrac LSW1400/30R46, which features the company's proprietary Low Sidewall Technology.

    "We are excited to expand our rights into new segments, as this positions us to serve our customers better and seize emerging market opportunities. Our research and product development teams are already working on new tyre designs incorporating innovative tyre technologies for the lawn and garden segment," said Paul Reitz, President & CEO of Titan International, Inc. "In addition to our newly acquired rights, we are reaffirming our commitment to the farm tyres segment, a vital part of our business."

    Industry analysts note the expansion comes as demand for specialised off-highway tyres remains robust across construction, agriculture and recreational sectors despite broader economic headwinds.

    Strategic growth initiative

    The licensing expansion aligns with Titan's strategy to offer comprehensive wheel and tyre solutions across forestry, powersports, outdoor power equipment, agricultural, earthmoving, and light construction markets throughout the Americas, Europe, Africa and Oceania.

    The company did not disclose the financial terms of the licensing agreement with Goodyear.

    Titan International has manufactured Goodyear-branded farm tyres since 2005, when it acquired Goodyear's North American farm tyre business. It has gradually expanded these rights to other regions, including Latin America, Europe, the Middle East, Africa, Russia, and Australia.

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      CEAT Commits Around INR 10 Bln In FY26 Capex,

      CEAT Commits Around INR 10 Bln In FY26 Capex,

      Targets International Expansion With Robust Fy25 Performance

      CEAT Ltd, the RPG Group’s flagship tyre company, reported a capital outlay of INR 9–10 billion  for FY2025–26, keeping with its capacity expansion strategy and global integration. This follows a strong FY25 performance of record revenues and double-digit growth across segments despite headwinds in overseas markets.

      The business ended FY25 with consolidated revenue of INR 132.18 billion, up 10.6 percent year on year, and Q4 revenue at INR34.21 billion, up 14.3 percent compared to the corresponding quarter previous year. The standalone full-year EBITDA was INR 15 billion, and the Q4 operating margins improved by more than 100 basis points sequentially at 11.5 percent.

      "We incurred capex of INR 9.46 billion in FY25 and expect a similar investment of INR 9–1.0 billion in FY26," said Kumar Subbiah, Chief Financial Officer of CEAT. “Our focus will remain on expanding capacities, particularly at the Ambarnath and Chennai facilities, and funding the integration of the recently acquired Camso compact construction business.”

      In FY25, CEAT depreciated assets amounting to INR11.40 billion. Much of its FY26 capex will also fund equipment modernisation and normal maintenance at its Sri Lankan operations under Camso, putting a cost estimate of INR1-1.25 billion a year over the next two years.

      The Camso acquisition, which is effective from Q2 FY26, is likely to significantly enhance CEAT's global presence. "Integration work has started in full acceleration," said Arnab Banerjee, Managing Director and CEO. “Initial focus will be on customer retention and business continuity, with consolidation expected to double Camso’s current capacity utilisation over the medium term.”

      Despite international uncertainties, CEAT renewed its medium-term global growth forecast. Exports are expected to form 25–26 percent of the revenue post-Camso integration. Turbulence still exists in Latin America and North America due to tariff policies and exchange rate weakness. CEAT, however, has reported consistent performance in Europe, the Middle East, and Southeast Asia.

      CEAT also indicated a likely raw material cost stabilisation in Q1 FY26, potentially softening by Q2, to support its margin growth initiatives. The gross margin was 37.5 percent in Q4 FY25, and the target was above 40 percent in the near term.

      Banerjee signaled ongoing activity in electrification, premiumisation, and digitalisation. "With our technology outlays and new product introductions, we are hopeful of sustaining 20–25 percent market share in electric vehicle segments," he asserted.

      The debt levels of the company are under control. The gross debt as of 31 March 2025 was INR 19.28 billion with a debt-to-EBITDA ratio of 1.3x and debt-to-equity ratio of 0.44x. Subbiah added that CEAT's strong cash generation will allow it to finance both organic and inorganic growth without materially diluting leverage metrics.

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        Black Swan Graphene Appoints Jobin George As Technical Sales Manager (EMEA)

        Black Swan Graphene Appoints Jobin George As Technical Sales Manager (EMEA)

        Black Swan Graphene Inc. (Black Swan) has appointed Jobin George as Technical Sales Manager for the Europe, Middle East and Africa (EMEA) region with immediate effect. This significant move, which supports Black Swan's worldwide commercial team as it promotes adoption of its graphene-enhanced products, follows Dan Roadcap’s appointment as Head of Technical Sales and Business Development.

        George has an MBA from ICFAI University in India, a Post Graduate Diploma from the Central Institute of Petrochemical Engineering and Technology in India and a Bachelor of Science in Chemistry from Mahatma Gandhi University, India. He brings with him more than 20 years of global expertise in project management, business development and technical sales. George has had positions at Sands International Plastics and Sojitz Corporation in the United Arab Emirates, as well as Aquapak Polymers and H-Pack Global Ltd.

        Simon Marcotte, President and Chief Executive Officer, Black Swan Graphene, said, “The addition of Jobin to our commercial team marks another important milestone in our global expansion strategy. His international experience, particularly in the EMEA region, and his proven ability to translate technical capability into commercial success make him an ideal fit as we continue scaling our graphene business.”

        George said, “Black Swan is positioned at the forefront of advanced materials innovation. The opportunity to contribute to the adoption of such a transformative technology across the EMEA region is tremendously exciting. I look forward to engaging with our existing customers and partners, along with exploring opportunities for new clients as well, to showcase the performance and value of Black Swan’s graphene solutions.”

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          Stephanie Mull Appointed As TRF Executive Director

          Stephanie Mull Appointed As TRF Executive Director

          The Tire Recycling Foundation (TRF), a joint initiative led by the U.S. Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA), has appointed Stephanie Mull as its Executive Director.

          Mull will spearhead the organisation's initiatives to promote innovation and invest in the circular tyre economy, expand the market for end-of-life tyres and support studies to fill in the gaps in the sustainability and tyre recycling supply chain in her new role at TRF. Mull brings a wealth of experience in the sustainability field and a broad understanding of fleet management and decarbonisation, including converting fleets to electric and alternative fuel vehicles. In her role as PepsiCo's Sustainability Senior Manager, she oversaw major electrification projects, obtained grant money and spearheaded efforts to lower Scope 1 and Scope 2 emissions throughout Pepsi and Frito-Lay's North American fleets. Mull oversaw the local government's efforts to upgrade municipal vehicles to greener technology and volunteered to help the Red Cross electrify its fleet.

          Anne Forristall Luke, TRF Board President, said, “Stephanie Mull brings the passion, in-depth expertise and history of excellence that will drive TRF and its partners to achieve critical tyre recycling and reclamation milestones. We are thrilled to have her join the Foundation as we advance tyre sustainability while tackling the challenges and opportunities ahead.”

          Mull said, “I’m honoured to join the Tire Recycling Foundation and support its sustainability mission to achieve 100 percent end-of-life tyre circularity. TRF is a vital nexus of expertise and leadership, and I look forward to working with all stakeholders in developing tyre recycling solutions that pave the way for a more sustainable future.” 

          The Tire Recycling Foundation is dedicated to achieving 100 percent circularity for end-of-life tires by advancing innovation, building partnerships and supporting scalable recycling and reclamation solutions. Consisting of 15 global industry leaders with expertise in the manufacturing, recycling and transportation industries, TRF’s Board primarily focuses on the acceleration and adoption of emerging end-of-life tyre market technologies like rubber-modified asphalt (RMA).

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