MRF continues to lead the tyre industry with a strong focus on quality, innovation and customer satisfaction. With a presence in over 70 countries, MRF’s dominance spans across categories including commercial vehicles, two-wheelers, electric vehicles (EVs) and aircraft tyres. As India’s economic growth drives increased demand for commercial vehicles, MRF capitalises on this shift towards larger trucks and the expanding EV market. Additionally, the company’s technological prowess is evident in its supply of defence aircraft tyres. Despite challenges like rising rubber prices, MRF’s commitment to development and sustainable practices ensures its continued growth and global expansion.

MRF Vice Chairman and Managing Director Arun Mammen opined that India’s economic prosperity is leading to a demand for original equipment, which in turn is driving the volumes for commercial vehicle tyres upwards. Speaking to Tyre Trends on the sidelines of the Bharat Mobility Global Expo 2025, Mammen noted, “The commercial vehicle tyre segment is primarily driven by OEM demand. India’s economic performance is increasing commercial activity, leading to a higher number of trucks being sold. A notable trend in this segment is the shift towards larger trucks. This shift is primarily due to improved road infrastructure. Additionally, these trends see tyre volumes grow even in the replacement market.”

He added, “Government policies over the last 5–6 years have also played a crucial role in shaping the industry. The transition from BS4 to BS6, changes in axle load norms and various other regulatory developments have influenced tyre design and performance requirements. We have remained ahead of these changes, ensuring our products fully comply with government guidelines.”

The company theme for this year at the expo was ‘Muscle in Motion’, which highlighted MRF’s leadership, technology, innovation and sustainability.

MRF has been a leader in the tyre industry for 37 years, covering all categories. The executive noted that while competition was close in some segments, the company continued to have a leading position in tractors, trucks, light commercial vehicles, commercial vehicles and three-wheeler tyre segments. Its market leadership was further reinforced by its financial performance in FY 2023-24 with turnover of over INR 250 billion.

The company is experiencing double-digit growth, particularly in the first half of CY25, while most of the industry had struggled to achieve similar momentum. “We have consistently grown across all tyre categories including infrastructure, farm, two-wheeler and truck tyres,” revealed Mammen.

“Our ability to maintain market dominance for nearly four decades is rooted in a simple yet powerful philosophy, which is quality, customer focus and continuous innovation. We prioritise understanding customer needs and delivering better-thanexpected performance. This relentless pursuit of excellence ensures that we provide the best value for money,” said the official.

EXPANDING PORTFOLIO

A recent media report mentioned that MRF is seeing significant progress in the EV tyre segment, covering both OEM supply and the replacement market.

Exuding confidence for its EV tyre portfolio with the evolving automobile space in India, Mammen noted, “We are actively innovating in this space and a great example is our new EV tyre, recently supplied to Mahindra for its latest EV launch. This tyre incorporates a unique foam technology that significantly reduces noise, offering a quieter and more comfortable driving experience. With the growing adoption of electric vehicles, such advancements are crucial as EVs inherently produce less mechanical noise, making tyre noise reduction even more essential.”

He added, “Our tyres are fitted on several OEM vehicles including that of Maruti, Toyota, Honda and Bajaj models. The EV space will continue to grow as charging infrastructure improves, making electric mobility more convenient for consumers. While passenger vehicles and two-wheelers are currently leading the shift, we expect commercial vehicles to gradually follow suit as fleet operators gain confidence in battery technology and cost efficiency.”

Moreover, the company exclusively supplies tyres for Indian defence aircraft and helicopters with plans to expand the portfolio. Commenting on the same lines, Mammen revealed, “MRF supplies aircraft tyres to India’s defence forces including the Air Force and Navy. The majority of defence aircraft flying today are equipped with MRF tyres. The Indian Government does not import aircraft tyres unless we do not manufacture a specific type, further reinforcing our dominant position in this critical sector.”

MARKET TALK

MRF set up a new plant in Gujarat recently and ongoing expansions across multiple facilities are in process. Mammen noted that factories were continually being upgraded to meet evolving market demands. The company’s export business contributes between 10 to 12 percent in its total revenue, said Mammen.

The company currently exports to 70 countries worldwide. When asked about exploring new regions, the executive highlighted, “We are always looking for new opportunities for growth. A key example is our dominance in rally racing. We have been European champions for two years, beating multinational competitors, and in Asia Pacific, we have been rally champions for nine consecutive years. These victories highlight our engineering excellence and performance capabilities, opening doors to further expand our brand presence.”

Another trend within the Indian tyre market is Tyre-as-a-Service. Commenting on whether MRF plans to foray in the segment, he said, “Tyre-as- a-Service currently accounts for less than a single-digit percentage of the overall business. The limited adoption is due to challenging operating conditions. While some companies initially ventured into this space, many later exited due to difficulties in scaling the model. We continue to monitor this segment and will assess its potential for expansion in the future.”

TALKING ROADBLOCKS

The official identified the rising prices of rubber as one of the largest problems facing the tyre industry. Mammen explained that raw material costs account for about 70 percent of tyre production costs. As crude oil prices increase, the cost of production also rises, which is further impacted by fluctuations in the rupeedollar exchange rate.

“The price of natural rubber has remained high for a while and this is a challenge for many tyre manufacturers including us. India does not produce enough natural rubber to meet domestic demand, so we rely on imports to supplement local supply. This dependency on imports means we are exposed to fluctuations in global rubber prices, which can impact our overall cost structure,” said Mammen.

Despite the challenges, the company’s near-term research and development focus will involve both recycling raw materials and exploring green energy solutions such as energy and water recycling while also controlling wastage.

The company had made a Capex of over INR 21 billion in the previous financial year and nearly INR 7 billion in the first six months of the current financial year. These investments are directed towards areas with growth opportunities in truck, passenger and two-wheeler markets.

When asked about retail expansion, Mammen noted that there is always room for growth, both in expanding the dealer and retailer network and in online retail.

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Dunlop Tires North America (DTNA) has named Matt Futrelle as its new Associate Vice President for the Truck and Bus Radial (TBR) division, effective 1 August 2026. The executive will assume leadership over the company’s TBR operations, directing strategic planning and growth initiatives while reinforcing the organisation’s dedication to high-quality products and service across the North American market.

Futrelle joins the role with over two decades of experience within the automotive aftermarket sector, recognised for his capabilities in leadership, operational efficiency and commercial expansion. His professional history includes building effective teams, cultivating strong client partnerships and implementing strategic frameworks that produce consistent, long-term performance outcomes for the businesses he has served.

Darren Thomas, CEO and President, DTNA, said, “Matt's leadership experience, industry expertise and commitment to excellence make him an outstanding addition to our leadership team. We are confident that his vision and customer-focused approach will help accelerate our growth in the TBR business and strengthen our position in the marketplace.”

Futrelle said, "I couldn't be more excited to join the Dunlop Tires North America team. We see significant opportunities to increase our participation in the North American Commercial Truck Tyre market bringing even more value to our commercial tire dealer and fleet partners. I am also happy to be a part of expanding the iconic Dunlop brand across North America. The brand holds a special place for me because I have such great memories growing up racing on Dunlop motocross tyres."

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Myers Industries has agreed to sell its Myers Tire Supply North America business to Lion Equity Partners for USD 30 million, as the US manufacturer sharpens its focus on engineered materials and core industrial markets.

The transaction, which has been completed, is subject to customary post-closing adjustments for cash, debt, net working capital and transaction expenses. The definitive agreement will be filed with the Securities and Exchange Commission.

The divestment marks a step in Myers’ strategy to reposition itself as a manufacturer of engineered resin and composite products serving infrastructure, industrial, consumer, food and beverage, and vehicle markets.

Aaron Schapper, President and Chief Executive of Myers Industries, said: “The completion of this transaction is a defining step in our ongoing transformation. By sharpening our focus on our core specialty engineered products, we are better positioned to drive long-term growth and create value for our shareholders.

“We also want to recognise the important role Myers Tire Supply has played throughout our history,” he added. “We are grateful for the dedication of the MTS team and the trusted relationships they have built with customers and the rest of the Myers team over many decades. We believe the business is well positioned for its next phase of growth under Lion Equity Partners’ ownership.”

Jim Levitas, Managing Partner at Lion Equity, said: “Myers Tire Supply has built a highly trusted brand through decades of exceptional service and commitment to its customers. We are excited to partner with the team to carry this legacy forward and support the company in its next chapter of growth.”

KeyBanc acted as exclusive financial adviser to Myers, while Vorys, Sater, Seymour and Pease served as legal adviser.

Founded in 1933, Myers Tire Supply distributes tools, equipment and supplies for the tyre, wheel and under-vehicle service industry across North America. The business employs 233 people, including 77 at its headquarters in Akron, Ohio, with the remainder working in sales roles and at four distribution centres.

Lion Equity Partners, based in Denver, focuses on corporate divestitures and special situations, aiming to create value through operational improvements, organic growth and acquisitions.

Myers Industries, headquartered in Akron, Ohio, manufactures plastic and metal products for a range of end markets, including consumer, vehicle, food and beverage, industrial and infrastructure.

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PCBL Chemical Limited has appointed Rohit Maindwal as Chief & Executive Director – Specialty Blacks and designated him as a senior management personnel, effective 20 August, 2026.

Maindwal brings around 32 years of industry experience. He holds a BTech in chemical engineering from the National Institute of Technology, Warangal. His previous roles include positions at Reliance Industries Limited and JBF RAK LLC, where he most recently served as Senior Executive Vice-President at Reliance Industries Limited.

The company said the appointment is in a full-time capacity, with the term not separately specified.

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From software-defined architectures and virtual proving grounds to the evolving role of tyres and ADAS, the third Vehicle Dynamics Conference in Chennai captured an industry in rapid transition. Industry leaders examined the trade-offs, technological leaps and competitive pressures that will define the next decade of vehicle engineering in India.

It was on 16 June 2026 that the 3rd edition of the Vehicle Dynamics Conference took place at Chennai Trade Centre, bringing together close to 200 stakeholders from the auto industry across India and internationally and marking another milestone for automotive development.

The event focused on the rapid evolution taking place across vehicle engineering, focusing on safety, performance, ride and handling, efficiency and emerging technology developments.

Opening the conference, Tom Thomas, Conference Chairman, underlined the significant transformation gripping the automotive sector. In his welcome address, Thomas noted, “Advances in software-defined vehicles, simulation technologies, electrification, safety systems, connectivity and vehicle performance are redefining the future of mobility.”

Building upon this perspective, S K P Amarnath, Vice-President of R&D, Apollo Tyres, declared that the event had matured into a vital platform where the entire ecosystem is discussed, status quos are challenged and new ideas are exchanged.

“Multiple transformational forces are converging at the first time in auto industry’s history, creating a defining moment for mobility,” Amarnath stated in his opening address.

He emphasised that the industry stands united in creating safer, smarter, comfortable, and sustainable vehicles, observing, “The disruptions – connected, autonomous, electric and software-defined vehicles (SDVs) – are happening at a speed and scale never experienced before.”

Amarnath further described India’s remarkable rise as a global automotive hub that faces fresh competitive pressures from China and Eastern Europe. “The speed of change is fast and influencing key attributes like vehicle dynamics and energy management. OTAs are becoming common and vehicles are turning into a continuously evolving platform,” Amarnath explained.

Turning attention to hardware, he identified the tyre as the most neglected part of the vehicle despite being the only component in direct contact with the road surface.

Revealing that Renault engineers devoted extensive track time to tyre testing at the Madras Racing Circuit, Dr Vikraman explained, “The slip angle, slip ratio, steering response, ride comfort, cornering stiffness optimisation etc. were achieved on dot through thousands of tuning cycles.”

He outlined that three guiding principles – be clear, be sure and be clever – guided target setting, vehicle character creation, kinematics, simulation and real-world proving ground evaluations. He observed that while precise tuning makes a vehicle exceptional, ADAS has compounded the paradox regarding vehicle dynamics.

Dr Vikraman mentioned that to overcome regional road variations, Renault clever-engineered the Duster’s ADAS technology specifically for local conditions where regulations regarding speed humps and barricades are rarely enforced.

Asserting India’s growing importance, Dr Vikraman concluded, “Engineers are expected to solve complex problems with creative solutions. Indian engineers should be creative and disruptive. They should be also proud.”

In the session focused on software, simulation and NVH, Shiv Sikand, Co-Founder of Drako Tech, spoke on the future of self-driving connected vehicles. “The architecture necessary to deliver AI connectivity, ADAS and OTA has simply been too expensive to put into a mainstream vehicle programme,” Sikand noted.

“Drako architecture – founded specifically to eliminate that barrier – enables the addition of new features through a mere software push,” said Sikand, explaining that traditional vehicle designs are frozen when shipped, leaving engineering cycles four to six years old by the time cars reach consumers.

He mentioned, “Tesla proved what seemed impossible 10 years ago. It proved that a software-first vehicle architecture could deliver a better product at lower long-term cost. Chinese manufacturers took that lesson – specifically BYD – and industrialised it at scale.”

The executive explained that Drako’s DriveOS single-ECU platform replaces kilometres of wiring and dozens of isolated ECUs with a single USB backbone and commodity hardware, cutting cost, weight and carbon footprint.

During the panel discussion titled ‘Engineering in India for the World’, moderated by AutoAscend’s CEO Latha Chembrakalam, industry executives evaluated local development trends.

Manoj Aggarwal, Vice-President of Engineering at Maruti Suzuki India, observed that while central computing was once considered too costly, current focus centre’s entirely on software systems and exporting Indian products to Europe and Japan.

Aggarwal noted, “The ISO 26262 standard has been adopted and work is progressing on digital twins with Japan and Germany to deliver a global product. In vehicle dynamics, much work is taking place on virtualisation.” He added that Maruti Suzuki maintains a dedicated division to collaborate directly with startups.

Piyush Kende, Senior General Manager of Vehicle Integration at Tata Motors, emphasised that changing regulations and multi-fuel options are driving rapid engineering shifts. “SDVs are a new trend and are creating a need to work on them faster from India perspective,” Kende said, noting that Tata develops platforms in-house.

“Young engineers need to be pushed into innovation and IP creation. There is a gap regarding knowledge vis-à-vis real-world understanding,” he added and explained that regulatory frameworks encourage local engineering while global supply chain strategies protect against international disruptions.

Arjun Balasubramanian, Division Head of Product Development (PCR-OE) at Apollo Tyres, shared, “We are tackling geopolitical issues that add a different perspective to the supply chain, resources and engineering opportunities. We are also collaborating with academia regarding engineering, governance etc. We are also making patents and building technology.” He added that evolving tyre emission regulations require active academic and industrial research.

Ankur Sharma, Head of Platform Engineering at JSW MG Motor India, highlighted that vehicle development is no longer purely mechanical, remarking, “There’s AI at work.” Sharma explained that Indian testing includes unique local edge cases, stating, “We have had scenarios with a vehicle hitting a cow or vice versa as a test parameter that is unique to India. This could be applied to markets that face such a challenge.” He added that workforce availability and time-to-market demands make academic collaboration essential.

Addressing computer-aided engineering, Prajakta Khare, Technical Manager of Multibody Dynamics at Dassault Systemes, presented on Simulia Simpack.

L-R: Latha Chembrakalam, CEO, AutoAscend; Manoj Aggarwal, VP – Engineering, Maruti Suzuki India; Piyush Kende, Sr Gen Manager,

Vehicle Integration, Tata Motors; Ankur Sharma, Head – Platform Engineering, JSW MG Motor India and Hitesh Joshi, Head of Technology, Apollo Tyres.Your contribution played a pivotal role in making GTRC 2026 a resounding success. We deeply appreciate your trust and collaboration, and we look forward to welcoming you again as we continue to shape the future of the tyre industry together.

Khare noted, “Simulia Simpack is unique and delivers in terms of accuracy, efficiency, team automation and robustness, among others. In the face of challenges that include market pressure, complexity and diversity, this helps to do CAE led development, including in the area of vehicle dynamics.”

She added that Simulia resolves complex physical factors in software-defined vehicles, including high vehicle mass, regenerative braking, battery placement and tyre properties.

Dr Nagesh Poojary, Managing Director of IPG Automotive India, spoke on virtual validation ecosystems, warning that software recalls could cost the industry USD 30 billion to USD 35 billion in warranty expenses. “Doing real-world tests is not feasible while the need to test more is increasing,” Dr Poojary noted, explaining that continuous virtual validation under ISO 26262 enables manufacturers to handle software complexity efficiently.

In the safety and performance session moderated by Sharad Matade, Executive Editor of Motoring Trends, panellists examined two-wheeler engineering.

Vishwadev Muraleedharan, Head of Vehicle Dynamics at Simple Energy, pointed out that the rider constitutes 50 percent of total vehicle dynamics. “A technology like ABS is mandatory and there should be a clear line between the system intervening and not intruding in a two-wheeler,” Muraleedharan mentioned. He revealed that electric two-wheeler battery compartments form a critical structural part of the chassis and urged ground-up component design. He noted that Simple Energy utilises a mid-drive motor near the swingarm pivot to centralise mass near the centre of gravity.

Prithivi Raj S, Technical Manager of Vehicle Engineering at Raptee HV, agreed that two-wheeler packaging is complicated by high centre-of-gravity requirements. He suggested that Inertial Measurement Units could generate rider safety scores alongside managing ABS lean angles.

“We have engineered a huge battery box to get the Cente of Gravity (CG) right in terms of dynamics. The most underrated factor in ride and handling is tyre pressure. A tyre is not only for grip but also a significant part of the spring damper system,” Prithivi Raj averred, stressing that system interventions must not override driver control unpredictably.

In a panel on smart hardware and software moderated by Nilesh Wadhwa, Assistant Editor of Motoring Trends, Gopal Musale, Cluster Head of Digital Product Engineering at BMW TechWorks India, announced, “The use of software and hardware is at a point where more software will come in hereafter. Vehicle improvement is going to be closely linked to AI in the coming times and software updates will be over the air (OTA).”

Musale explained that BMW utilises digital twins and a six-degree-of-freedom simulator in Munich to evaluate vehicle behaviour virtually before building physical prototypes, saving significant time and testing costs.

Alexander Aydt, Senior Fellow for ADAS/AD Tooling at Vector Informatik, noted that AI accelerates code generation and object detection, such as identifying a child running behind a ball. However, Aydt emphasised, “Humans are still strong at predicting the unimaginable.” He added that software-defined architecture allows engineers to alter intrusive vehicle features with ease compared to rigid mechanical designs.

Darren Jeseritz, Senior Applications Engineer at MTS, presented on hybrid simulation and Model-in-the-Loop (mHiL) testing. Jeseritz explained that MTS hybrid simulation integrates physical hardware with virtual multibody models, enabling steering and suspension certification on virtual tracks before physical prototypes exist. He noted that four-corner systems allow for complete vehicle dynamics simulation in laboratory environments.

The commercial vehicle session, moderated by Bhushan Mhapralkar, Editor of Motoring Trends, addressed decarbonisation and efficiency. Rajaram Kumble, Section Manager at Volvo India, noted that Volvo evaluates safety for both occupants and pedestrians. He shared that systems like predictive cruise control deliver 5 to 7 percent efficiency gains, while Volvo Dynamic Steering reduces steering effort in heavy manoeuvres by up to 70 percent.

Ramakrishna Donakonda, Vice-President and Head of Powertrain and eDrives at Daimler Truck Innovation Centre India, contrasted European staggered regulations with India’s simultaneous regulatory deadlines, such as 2027 ADAS mandates.

Donakonda explained that OEMs prioritise scalable platforms, noting, “Ultimately, what is offered to the customer is what they want and at prices that are acceptable to them.” He added that commercial electric vehicle adoption remains governed by charging infrastructure availability.

M K Jain, Tyre Technologist at JK Tyre, observed that commercial vehicle technology is rapidly adopting passenger car innovations, including Tyre Pressure Monitoring Systems and ‘Tyre-as-a-Service’ models. Jain noted that as per-kilometre payment models expand, tyre manufacturers are transitioning into ongoing tyre managers rather than pure hardware suppliers.

Concluding the technical presentations, Dhanasekar Venkatesan, Senior Principal Application Engineer at Cadence, highlighted that compressed launch timelines push teams towards zero-prototype development. Venkatesan explained that Cadence provides the MSC Adams multibody dynamics tool – a 50-year-old software used in space programmes – to accurately predict motion, forces, durability and vibration under complex Indian road conditions.

The third Vehicle Dynamics Conference demonstrated that vehicle engineering has transitioned into an integrated ecosystem where software, virtual simulation and mechanical design converge to shape the future of global mobility.

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