MRF continues to lead the tyre industry with a strong focus on quality, innovation and customer satisfaction. With a presence in over 70 countries, MRF’s dominance spans across categories including commercial vehicles, two-wheelers, electric vehicles (EVs) and aircraft tyres. As India’s economic growth drives increased demand for commercial vehicles, MRF capitalises on this shift towards larger trucks and the expanding EV market. Additionally, the company’s technological prowess is evident in its supply of defence aircraft tyres. Despite challenges like rising rubber prices, MRF’s commitment to development and sustainable practices ensures its continued growth and global expansion.

MRF Vice Chairman and Managing Director Arun Mammen opined that India’s economic prosperity is leading to a demand for original equipment, which in turn is driving the volumes for commercial vehicle tyres upwards. Speaking to Tyre Trends on the sidelines of the Bharat Mobility Global Expo 2025, Mammen noted, “The commercial vehicle tyre segment is primarily driven by OEM demand. India’s economic performance is increasing commercial activity, leading to a higher number of trucks being sold. A notable trend in this segment is the shift towards larger trucks. This shift is primarily due to improved road infrastructure. Additionally, these trends see tyre volumes grow even in the replacement market.”

He added, “Government policies over the last 5–6 years have also played a crucial role in shaping the industry. The transition from BS4 to BS6, changes in axle load norms and various other regulatory developments have influenced tyre design and performance requirements. We have remained ahead of these changes, ensuring our products fully comply with government guidelines.”

The company theme for this year at the expo was ‘Muscle in Motion’, which highlighted MRF’s leadership, technology, innovation and sustainability.

MRF has been a leader in the tyre industry for 37 years, covering all categories. The executive noted that while competition was close in some segments, the company continued to have a leading position in tractors, trucks, light commercial vehicles, commercial vehicles and three-wheeler tyre segments. Its market leadership was further reinforced by its financial performance in FY 2023-24 with turnover of over INR 250 billion.

The company is experiencing double-digit growth, particularly in the first half of CY25, while most of the industry had struggled to achieve similar momentum. “We have consistently grown across all tyre categories including infrastructure, farm, two-wheeler and truck tyres,” revealed Mammen.

“Our ability to maintain market dominance for nearly four decades is rooted in a simple yet powerful philosophy, which is quality, customer focus and continuous innovation. We prioritise understanding customer needs and delivering better-thanexpected performance. This relentless pursuit of excellence ensures that we provide the best value for money,” said the official.

EXPANDING PORTFOLIO

A recent media report mentioned that MRF is seeing significant progress in the EV tyre segment, covering both OEM supply and the replacement market.

Exuding confidence for its EV tyre portfolio with the evolving automobile space in India, Mammen noted, “We are actively innovating in this space and a great example is our new EV tyre, recently supplied to Mahindra for its latest EV launch. This tyre incorporates a unique foam technology that significantly reduces noise, offering a quieter and more comfortable driving experience. With the growing adoption of electric vehicles, such advancements are crucial as EVs inherently produce less mechanical noise, making tyre noise reduction even more essential.”

He added, “Our tyres are fitted on several OEM vehicles including that of Maruti, Toyota, Honda and Bajaj models. The EV space will continue to grow as charging infrastructure improves, making electric mobility more convenient for consumers. While passenger vehicles and two-wheelers are currently leading the shift, we expect commercial vehicles to gradually follow suit as fleet operators gain confidence in battery technology and cost efficiency.”

Moreover, the company exclusively supplies tyres for Indian defence aircraft and helicopters with plans to expand the portfolio. Commenting on the same lines, Mammen revealed, “MRF supplies aircraft tyres to India’s defence forces including the Air Force and Navy. The majority of defence aircraft flying today are equipped with MRF tyres. The Indian Government does not import aircraft tyres unless we do not manufacture a specific type, further reinforcing our dominant position in this critical sector.”

MARKET TALK

MRF set up a new plant in Gujarat recently and ongoing expansions across multiple facilities are in process. Mammen noted that factories were continually being upgraded to meet evolving market demands. The company’s export business contributes between 10 to 12 percent in its total revenue, said Mammen.

The company currently exports to 70 countries worldwide. When asked about exploring new regions, the executive highlighted, “We are always looking for new opportunities for growth. A key example is our dominance in rally racing. We have been European champions for two years, beating multinational competitors, and in Asia Pacific, we have been rally champions for nine consecutive years. These victories highlight our engineering excellence and performance capabilities, opening doors to further expand our brand presence.”

Another trend within the Indian tyre market is Tyre-as-a-Service. Commenting on whether MRF plans to foray in the segment, he said, “Tyre-as- a-Service currently accounts for less than a single-digit percentage of the overall business. The limited adoption is due to challenging operating conditions. While some companies initially ventured into this space, many later exited due to difficulties in scaling the model. We continue to monitor this segment and will assess its potential for expansion in the future.”

TALKING ROADBLOCKS

The official identified the rising prices of rubber as one of the largest problems facing the tyre industry. Mammen explained that raw material costs account for about 70 percent of tyre production costs. As crude oil prices increase, the cost of production also rises, which is further impacted by fluctuations in the rupeedollar exchange rate.

“The price of natural rubber has remained high for a while and this is a challenge for many tyre manufacturers including us. India does not produce enough natural rubber to meet domestic demand, so we rely on imports to supplement local supply. This dependency on imports means we are exposed to fluctuations in global rubber prices, which can impact our overall cost structure,” said Mammen.

Despite the challenges, the company’s near-term research and development focus will involve both recycling raw materials and exploring green energy solutions such as energy and water recycling while also controlling wastage.

The company had made a Capex of over INR 21 billion in the previous financial year and nearly INR 7 billion in the first six months of the current financial year. These investments are directed towards areas with growth opportunities in truck, passenger and two-wheeler markets.

When asked about retail expansion, Mammen noted that there is always room for growth, both in expanding the dealer and retailer network and in online retail.

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Balkrishna Industries Ltd. (BKT) has expanded its commercial vehicle tyre distribution network in central India with the opening of a warehouse in Indore, as it seeks to build its presence in the commercial vehicle radial (CVR) segment.

The facility, inaugurated recently, is intended to strengthen product availability and improve regional access in Madhya Pradesh, a state the company identifies as a key growth market.

Indore’s position as a freight and passenger transport hub, coupled with its proximity to the Pithampur industrial belt, underpins the company’s decision to locate the warehouse in the city. The facility will be operated by authorised distributor Shivam Track Impex Pvt. Ltd., supporting closer engagement with dealers, transporters and fleet operators.

The inauguration was attended by senior executives including Rajiv Poddar, Joint Managing Director, Satish Sharma, Senior President and Director of Business Development and Strategy, and Amitkumar Agarwal, National Sales Head for Commercial Vehicle Radial Tyres. Representatives from the regional transport sector were also present.

Agarwal said: “Madhya Pradesh represents an important opportunity for BKT as we build our presence in India’s Commercial Vehicle Radial segment. The expansion in the state reflects our confidence in the opportunity and our commitment to building the right ecosystem, in partnership with our authorised distributors to serve customers effectively. Indore provides a strategic base for us to strengthen our market access and engage more closely with fleet operators and channel partners.

“The new warehouse is an important part of this approach, as it will help us improve product availability and create greater responsiveness across the market. We want to build long-term relationships with transporters, fleet owners and our channel partners and as we expand our CVR business in Madhya Pradesh, our objective is to create sustainable value for the entire ecosystem and grow together with our partners.”

The move follows the launch of the company’s commercial vehicle tyre portfolio in the first quarter of the 2026–27 financial year, including the BKT m.Loadxpert (11.00R20) and BKT Milexpert RG (295/90R20). BKT said it is seeing early traction and is focusing on expanding its reach across key markets through its distribution network.

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Magna Tyres Group has bolstered its executive team with the appointment of Arnold van Woerkum to the position of Chief Financial Officer. This strategic appointment is designed to reinforce the company’s leadership structure as it gears up for an aggressive phase of international expansion and pursues new acquisition opportunities on the horizon.

Van Woerkum initially joined the organisation in 2025, taking on a senior financial leadership role prior to this official elevation. He arrives with considerable industry experience, having previously dedicated over a decade to the Van Mossel Automotive Group in a corporate control capacity. His ascent to CFO coincides with a pivotal moment for the tyre manufacturer, which, following its recent integration of Forrez, is projecting a turnover of roughly EUR 275 million for 2026. The firm has laid out an ambitious long-term strategy, targeting a significant increase to EUR 650 million in annual revenue by 2029.

In his new capacity, Van Woerkum is tasked with fortifying the financial infrastructure and guiding critical strategic choices, especially concerning fiscal oversight and future mergers. To support this trajectory, the company is actively recruiting for several new finance roles within his department, creating opportunities for professionals eager to contribute to the next wave of global growth.

Michael de Ruijter, President, Magna Tyres Group, said, “Our ambitions require a strong financial organisation. We want to continue growing internationally, both organically and through acquisitions. Arnold brings more than 10 years of group finance experience and already knows Magna Tyres and our organisation well. His appointment as CFO is an important step in preparing the company for its next phase of growth.”

Van Woerkum said, “Magna Tyres has clear international growth ambitions. After a year within the company, I am excited to take on this role and contribute to that next phase. My focus will be on building the financial structure needed to support sustainable growth and future acquisitions.”

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The Indian tyre industry continues to demonstrate robust momentum, underpinned by strong automotive demand, significant capacity expansions and a growing global footprint. In an exclusive interview with Tyre Trends, Arun Mammen, Chairman, Automotive Tyre Manufacturers’ Association (ATMA) and Vice-Chairman & MD, MRF, discusses the current landscape, raw material dynamics, replacement market trends and the outlook for the sector over the next few years.

How do you assess the current situation in the Indian tyre industry?

The Indian tyre industry has maintained consistent growth over the years and has now reached a market size of approximately INR 1,100 billion. It is expanding at a healthy 10–12 percent year-on-year, which represents a significant and sustainable pace for a mature sector.

In the last few years, the industry has invested over INR 270 billion in capacity augmentation, strengthening its ability to meet both domestic and international demand. Exports have also emerged as a key pillar, with the sector shipping tyres worth nearly INR 250 billion annually to over 170 countries worldwide. Having evolved over the past 70 years, the Indian tyre industry is now well-positioned for phenomenal long-term growth.

What is your view on Indian automotive sales growing at a record pace?

Original Equipment Manufacturers (OEMs) across segments are performing exceptionally well. Whether it is tractors, two-wheelers or passenger vehicles, strong sales momentum is clearly visible. When OEMs thrive, the tyre industry naturally benefits through higher OE fitments. We expect this positive trend to continue, driving further expansion in both the automotive and tyre sectors in the coming years.

What is the situation on the supply of raw materials, especially natural rubber? Is that something to watch out for in the coming months?

India currently produces only about 60 percent of the natural rubber required by its tyre industry, with the remaining 40 percent met through imports. As domestic demand grows, the volume of imported natural rubber is expected to rise further, potentially creating supply tightness.

To address this strategic vulnerability, a consortium of four major Indian tyre manufacturers has invested over INR 10 billion in rubber plantations in Northeast India over the last four to five years. While these plantations will take additional years to reach full production, they represent a meaningful step towards improving domestic supply security. Though it will not fully resolve the gap, this initiative will certainly help mitigate future shortages.

Replacement demand is also giving a significant boost to overall volumes. How do you see this evolving?

Absolutely. Strong OE sales today lay the foundation for healthy replacement demand in the future as vehicles age and enter the aftermarket. We remain optimistic that both OE and replacement segments will experience steady growth, providing a balanced and resilient demand base for the tyre industry.

Looking ahead to the next three to five years, what will be the key challenges and opportunities for the Indian tyre industry?

Like any dynamic industry, challenges will persist. Geopolitical developments, such as the ongoing Middle East crisis, have already led to rising raw material costs, elevated logistics expenses and higher shipping rates. These external pressures are part of the business cycle and will continue to test industry resilience.

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Yokohama Rubber Company’s decision to establish Mexico as the manufacturing hub for its Americas OTR operations signals more than a capacity expansion. It reflects a strategic overhaul of its global industrial footprint. As geopolitical uncertainties, tariff risks and supply-chain disruptions reshape manufacturing priorities, the company’s ‘local for local’ model seeks to position production closer to customers while strengthening resilience. The move also underlines its broader ambition to emerge as the world’s second-largest supplier of specialised mining and construction tyres.

Yokomaha Rubber Company is seeing Mexico as its gateway for Americas, especially its OTR tyre business. Mexico will serve as the production hub for Yokohama and Goodyear Off-the-Road branded products under its ‘local for local’ manufacturing strategy.

Yokohama Rubber will invest USD 115 million to build a mining and construction machinery tyre plant in Mexico as part of the second phase of expansion at its site, where a passenger car tyre plant is already under construction. The brownfield facility will have an annual production capacity of 10,650 tonnes (rubber weight), with construction due to begin in the third quarter of 2026 and production expected to start in the second quarter of 2028.

The company is also establishing a greenfield OTR tyre plant in Odisha, India, with an annual production capacity of 9,150 tonnes and a planned investment of USD 130 million. Production at the Indian facility is scheduled to begin in the third quarter of 2028.

The facility will supply OTR tyres across North and South America, complementing plants in Romania, India, Japan and the Czech Republic, while maintaining global quality standards supported by research and development centres in Japan and US.

Speaking to Tyre Trends¸ Yokohama OTR President Loic Ravasio said, “Mexico becomes the anchor of our Americas production, part of a broader move towards a ‘local for local’ model in which we manufacture OTR tyres in every major region, closer to the customers who use them. It joins a growing worldwide footprint that already includes Romania, India, Japan and the Czech Republic – every site held to the same quality benchmark backed by our research and development centres in Japan and US. For manufacturing specifically, Mexico’s role is to serve North and South America from one central site, putting product closer to mining, construction and infrastructure customers throughout the Americas.”

The plants in India and Mexico are sized and positioned for the regions they serve. These new facilities are part of the company’s transition from Goodyear-operated production to Yokohama-owned sites while also growing its total worldwide OTR capacity. Japan remains one of the company’s core production sites throughout, added Ravasio.

“Mexico’s plant and India’s greenfield plant will more than replace Goodyear plants capacity, allowing us to continue supplying our existing customers, supporting their growth, and also winning new customers with the additional capacity,” he added.

As for production responsibilities, the company’s goal is to produce tyres closest to the customers that need them. OTR plants are flexible and able to adapt to regional needs. “We’re not locking in specifics yet. We want to listen to customers and show them what the combined portfolio can do first and let that shape where things get built,” Ravasio said.

The Mexico manufacturing facility is being developed in Saltillo, Coahuila. Its centralised location for production and distribution across the entire Americas region will allow Yokohama to produce OTR tyres closer to its customers, shortening the lead time and improving responsiveness to customer requests.

“We’re building the Saltillo site to be state-of-the-art from day one including the technology and quality standards because we’re not planning only for today’s market, we’re planning for where our customers and this industry are heading,” said Ravasio.

MARKET ADVANTAGES

The acquisition of Goodyear’s OTR business has created optimum synergies for Yokohama Rubber Company as it is now leveraging the strengths of two complementary product portfolios, which lets it offer one of the most complete product ranges available and better meet the needs of its customers.

“Manufacturing, logistics, research and development synergies have all played their part, bringing procurement, production planning and engineering together from both organisations rather than running them in parallel. Together, that’s meant retaining the great majority of longstanding accounts from both sides and winning new customers we hadn’t worked with before,” said Ravasio.

He added, “What’s really exceeded our initial expectations is the pace. We said we wanted to move quickly on capacity and within about a year of closing we’d already committed to three new or expanded plants across three continents. The two research and development centres working together have increased our capabilities to launch quicker new products and new technologies into the market. That pace shows real commitment to the OTR industry.”

Commenting on the advantages that Mexico offers the business, he noted that Mexico has a skilled, experienced manufacturing workforce and an established industrial supplier base. Its real advantage is geography as a single site here can efficiently reach customers across North America, Central America and South America, which is central to the company’s local-for-local approach.

Yokohama Rubber Company is also able to build on existing local relationships in the country, giving it a head start on talent and operational know-how as it brings the OTR plant online.

GROWTH DRIVERS

According to Ravasio, global infrastructure development in roads, rail and housing along with continued mining and construction activity continues to drive demand for OTR tyres across the Americas.

Mexico’s centralised location allows for shorter supply lines and tyres built closer to the mines and job sites that use them rather than shipped across oceans, which means less equipment downtime waiting on tyres.

“In a market where total cost of ownership (TCO) and not just tyre price drives the buying decision, minimising that downtime is one of the ways we compete,” he noted.

The Mexico plant is designed first and foremost to serve regional demand across the Americas. Nonetheless, the company’s global network is built for flexibility and the plant’s output can support other markets as needed to balance capacity across our worldwide footprint, said Ravasio.

The primary beneficiaries will be mining and construction operators across the Americas along with the infrastructure projects that depend on them. Yokohama Rubber Company’s priority is to better serve its customers, global or local, and to ensure business continuity.

Moreover, as competition toughens in the global OTR market, Yokohama Rubber Company seeks to secure the second spot in the list of world’s largest suppliers. Alluding to this, Ravasio said, “Our ambition is clear. We want to become the world’s second-largest supplier of specialised mining and construction tyres and the right manufacturing footprint is one part of how we get there alongside the same high-quality standards we’re building into every new site including Mexico.”

“Product quality and performance matter just as much and our research and development centres in Japan and US design tyres built specifically for this segment backed by services like tyre pressure management systems TPMS and EMTrack that give customers real-time visibility into tyre health and performance,” he added.

The target behind all of it is straightforward, which is to lower Yokohama customers’ TCO and help them run more competitive operations. Total cost of ownership matters more to OTR customers than any other measure and Yokohama Rubber Company is building everything including research and development, service tools and manufacturing around living up to its TCO leadership position in the market.

FIGHTING CHALLENGES

The plant is being built around modern, energy- and water-efficient lines with the digital process controls needed to hold consistent quality at scale. Producing closer to its customers also means less long-distance transportation of finished tyres and fewer transport-related emissions as a result.

Workforce training will be built around Yokohama Rubber Company’s current manufacturing standards and the plant’s operations will be measured against the environmental targets in its medium-term management plan.

Furthermore, this project is as much about people as it is about capacity. The company is leaning on local expertise and know-how in the region to build the Mexico manufacturing team paired with quality training grounded in its manufacturing experience from other parts of the world.

Hence, the site benefits from both perspectives from day one and creates meaningful skilled employment, directly at the plant and through the broader supplier network around it.

“It’s the same approach we’ve used successfully as we’ve expanded elsewhere. We invest in local talent, train heavily and hold everyone to the same standards we apply globally. Wherever we build, the people on the floor get the same training and hold the same standards as any other Yokohama site. That’s non-negotiable,” Ravasio said.

Alluding to tackling supply chain setbacks, the executive noted that producing closer to the customer is the clearest way to build resilience too as it reduces the company’s exposure to long cross-continental shipping routes and the risks that come with them, plus it helps mitigate the impacts of tariffs.

“Our plant in Mexico makes our overall industrial footprint stronger, which is what helps us weather supply-side setbacks rather than depending on any single site or transit lane. It also lets us react faster to swings in product trends and other unforeseen events because the people and the production capacity making that call are closer to where the need actually is. That kind of diversified, local-for-local footprint is deliberately designed to avoid the kind of supply shocks the industry has seen in recent years,” he added. And over the next five years, Mexico becomes one of the clearest proof points for the company’s local-for-local approach. “We expect continued growth from infrastructure and mining activity and customers pushing equipment harder, which raises the bar for durability and service as much as tyre technology. Regional manufacturing, closer partnerships with customers and the network we’ve built over the past year are how we intend to become the world’s second-largest supplier in the OTR industry,” Ravasio said.

Mexico’s emergence as the company’s Americas manufacturing hub represents a calculated investment in regionalisation rather than simple capacity addition. Whether this strategy translates into sustained market share gains will depend on execution, customer adoption and competitive pressures, but it firmly positions the company to respond faster to an increasingly demanding global OTR market.

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