MRF continues to lead the tyre industry with a strong focus on quality, innovation and customer satisfaction. With a presence in over 70 countries, MRF’s dominance spans across categories including commercial vehicles, two-wheelers, electric vehicles (EVs) and aircraft tyres. As India’s economic growth drives increased demand for commercial vehicles, MRF capitalises on this shift towards larger trucks and the expanding EV market. Additionally, the company’s technological prowess is evident in its supply of defence aircraft tyres. Despite challenges like rising rubber prices, MRF’s commitment to development and sustainable practices ensures its continued growth and global expansion.

MRF Vice Chairman and Managing Director Arun Mammen opined that India’s economic prosperity is leading to a demand for original equipment, which in turn is driving the volumes for commercial vehicle tyres upwards. Speaking to Tyre Trends on the sidelines of the Bharat Mobility Global Expo 2025, Mammen noted, “The commercial vehicle tyre segment is primarily driven by OEM demand. India’s economic performance is increasing commercial activity, leading to a higher number of trucks being sold. A notable trend in this segment is the shift towards larger trucks. This shift is primarily due to improved road infrastructure. Additionally, these trends see tyre volumes grow even in the replacement market.”

He added, “Government policies over the last 5–6 years have also played a crucial role in shaping the industry. The transition from BS4 to BS6, changes in axle load norms and various other regulatory developments have influenced tyre design and performance requirements. We have remained ahead of these changes, ensuring our products fully comply with government guidelines.”

The company theme for this year at the expo was ‘Muscle in Motion’, which highlighted MRF’s leadership, technology, innovation and sustainability.

MRF has been a leader in the tyre industry for 37 years, covering all categories. The executive noted that while competition was close in some segments, the company continued to have a leading position in tractors, trucks, light commercial vehicles, commercial vehicles and three-wheeler tyre segments. Its market leadership was further reinforced by its financial performance in FY 2023-24 with turnover of over INR 250 billion.

The company is experiencing double-digit growth, particularly in the first half of CY25, while most of the industry had struggled to achieve similar momentum. “We have consistently grown across all tyre categories including infrastructure, farm, two-wheeler and truck tyres,” revealed Mammen.

“Our ability to maintain market dominance for nearly four decades is rooted in a simple yet powerful philosophy, which is quality, customer focus and continuous innovation. We prioritise understanding customer needs and delivering better-thanexpected performance. This relentless pursuit of excellence ensures that we provide the best value for money,” said the official.

EXPANDING PORTFOLIO

A recent media report mentioned that MRF is seeing significant progress in the EV tyre segment, covering both OEM supply and the replacement market.

Exuding confidence for its EV tyre portfolio with the evolving automobile space in India, Mammen noted, “We are actively innovating in this space and a great example is our new EV tyre, recently supplied to Mahindra for its latest EV launch. This tyre incorporates a unique foam technology that significantly reduces noise, offering a quieter and more comfortable driving experience. With the growing adoption of electric vehicles, such advancements are crucial as EVs inherently produce less mechanical noise, making tyre noise reduction even more essential.”

He added, “Our tyres are fitted on several OEM vehicles including that of Maruti, Toyota, Honda and Bajaj models. The EV space will continue to grow as charging infrastructure improves, making electric mobility more convenient for consumers. While passenger vehicles and two-wheelers are currently leading the shift, we expect commercial vehicles to gradually follow suit as fleet operators gain confidence in battery technology and cost efficiency.”

Moreover, the company exclusively supplies tyres for Indian defence aircraft and helicopters with plans to expand the portfolio. Commenting on the same lines, Mammen revealed, “MRF supplies aircraft tyres to India’s defence forces including the Air Force and Navy. The majority of defence aircraft flying today are equipped with MRF tyres. The Indian Government does not import aircraft tyres unless we do not manufacture a specific type, further reinforcing our dominant position in this critical sector.”

MARKET TALK

MRF set up a new plant in Gujarat recently and ongoing expansions across multiple facilities are in process. Mammen noted that factories were continually being upgraded to meet evolving market demands. The company’s export business contributes between 10 to 12 percent in its total revenue, said Mammen.

The company currently exports to 70 countries worldwide. When asked about exploring new regions, the executive highlighted, “We are always looking for new opportunities for growth. A key example is our dominance in rally racing. We have been European champions for two years, beating multinational competitors, and in Asia Pacific, we have been rally champions for nine consecutive years. These victories highlight our engineering excellence and performance capabilities, opening doors to further expand our brand presence.”

Another trend within the Indian tyre market is Tyre-as-a-Service. Commenting on whether MRF plans to foray in the segment, he said, “Tyre-as- a-Service currently accounts for less than a single-digit percentage of the overall business. The limited adoption is due to challenging operating conditions. While some companies initially ventured into this space, many later exited due to difficulties in scaling the model. We continue to monitor this segment and will assess its potential for expansion in the future.”

TALKING ROADBLOCKS

The official identified the rising prices of rubber as one of the largest problems facing the tyre industry. Mammen explained that raw material costs account for about 70 percent of tyre production costs. As crude oil prices increase, the cost of production also rises, which is further impacted by fluctuations in the rupeedollar exchange rate.

“The price of natural rubber has remained high for a while and this is a challenge for many tyre manufacturers including us. India does not produce enough natural rubber to meet domestic demand, so we rely on imports to supplement local supply. This dependency on imports means we are exposed to fluctuations in global rubber prices, which can impact our overall cost structure,” said Mammen.

Despite the challenges, the company’s near-term research and development focus will involve both recycling raw materials and exploring green energy solutions such as energy and water recycling while also controlling wastage.

The company had made a Capex of over INR 21 billion in the previous financial year and nearly INR 7 billion in the first six months of the current financial year. These investments are directed towards areas with growth opportunities in truck, passenger and two-wheeler markets.

When asked about retail expansion, Mammen noted that there is always room for growth, both in expanding the dealer and retailer network and in online retail.

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ZC Rubber has held its first Indonesia Distributor Conference, bringing together around 140 representatives from the company, PT Matahari Tire Indonesia (MTI) and its core Indonesian distributor network as it seeks to strengthen its presence in Southeast Asia.

The two-day event, held in Jakarta on July 23–24 under the theme "Gathering Momentum in Indonesia, Creating Success Together", focused on the company's manufacturing development in Indonesia, product planning for regional markets and closer collaboration with distributors.

Opening the conference, Henry Shen, Senior Vice President of Zhongce Rubber Group (ZC Rubber), highlighted the progress of MTI since it was established nearly three years ago. According to the company, the Indonesian plant began production 289 days after construction started and produced its first one million tyres a further 282 days later.

"MTI is an important part of our long-term development in Indonesia and Southeast Asia. It gives us a stronger local manufacturing base, closer access to market demand and greater flexibility in serving both regional and international customers,” said Shen.

Located in Kendal Industrial Park in Central Java, the 58.8-hectare facility is ZC Rubber's second overseas tyre plant. The company said Phase I has reached its planned production capacity, while Phase II has entered operation.

During the conference, Wang Xianning, Vice President of ZC Rubber and General Manager of MTI, outlined developments in production capacity, intelligent manufacturing and the plant's end-to-end quality control system.

Zhang Chunsheng, Deputy General Manager of ZC Rubber's Truck and Bus Tire Division and Director of its TBR and OTR Research Institute, presented the company's tyre technology roadmap and product development plans. These include refining products for Indonesia's road conditions, heavy rainfall, high temperatures and demanding commercial vehicle applications.

"Feedback from distributors, fleets and users in Indonesia is helping us refine products for local conditions, while ZC Rubber's global R&D platform allows those products to meet the requirements of wider regional and export markets," Zhang said.

Jeffrey Zhang, General Manager of ZC Rubber's International Business Department, and Justin Cui, Assistant General Manager of MTI, also presented localised product planning, marketing programmes and channel development strategies for the Indonesian market.

The conference included discussions with distributors covering product performance, customer demand and regional market conditions. The company said the feedback gathered would be incorporated into future product planning and market support.

ZC Rubber also announced the formation of an Indonesia Marketing Committee, comprising representatives from four national distributors. The committee will provide a forum for MTI and its partners to discuss product requirements, market developments and coordinated sales and marketing activities.

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SI Group has promoted Robert Kaiser to Senior Vice President of Strategic Marketing, concurrently appointing him to the company’s Executive Leadership Team. The global developer and manufacturer of performance additives, process solutions and chemical intermediates has tasked the executive with spearheading market-focused growth efforts and enhancing the synergy between client demands and the firm’s enduring strategic vision.

Kaiser’s elevation follows a distinguished tenure with the organisation that began in 2014, during which he assumed progressively significant roles in strategic marketing and business development. His contributions have been instrumental in refining the company’s product portfolio and market positioning, as well as fostering interdepartmental cooperation on pivotal expansion projects. His professional background also includes commercial leadership stints at AkzoNobel and Arizona Chemical, now part of Kraton Corporation.

The newly appointed Senior Vice President holds a Master of Business Administration from Ruhr University Bochum in Germany. With his extensive commercial acumen, Kaiser is poised to drive alignment and execute the company’s long-term objectives in his new executive capacity.

David Bradley, President and Chief Executive Officer, SI Group, said, "Robert has consistently demonstrated exceptional strategic leadership and a deep understanding of our markets. His ability to turn information into actionable insight has been instrumental in strengthening our commercial organisation and advancing our strategic priorities. We look forward to the unique global perspective and market-centric lens he will bring to our Executive Leadership Team.” 

Kaiser said, “I am honoured to join the Executive Leadership Team. Our customers are navigating an increasingly complex business environment, and I’m grateful for the opportunity to step into this role at a time when SI Group has the global footprint and strong foundation needed to create value for our customers and the markets we serve. I look forward to working with colleagues across SI Group to deepen customer relationships and continue advancing our commercial strategy.”

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Balkrishna Industries Ltd. (BKT) has extended its partnership with Cricket Australia for a further three years, remaining the naming rights partner of the Golden Cap awards in the Big Bash League (BBL) until the end of the 2028-29 season. The renewal takes the partnership beyond a decade, making it one of the league's longest-running commercial agreements.

BKT has been an Official League Partner of the Big Bash League since 2018. The companies said the extension reflects their continued commitment to supporting the growth of Australian cricket while enhancing the experience for players and fans.

Over the course of the partnership, BKT has developed a strong presence across the Big Bash Leagues through its association with the tournament and fan engagement initiatives. The renewed agreement, the companies said, reflects a long-term relationship built on community engagement and a shared commitment to Australian cricket.

Rajiv Poddar, Joint Managing Director of BKT, said: “The extension of the partnership with the BBL has continued to evolve since 2018, bringing us to achieve significant milestones together. Australia remains a strategic market for BKT, and cricket is one of the country's most popular and passionately followed sports, bringing together millions of fans every year. That’s why we are pleased to continue supporting one of the world's most exciting cricket competitions through the 2028/29 season. We look forward to building on the success we have achieved together and creating lasting value for our stakeholders, partners and fans around the world.”

Alistair Dobson, General Manager of the Big Bash Leagues at Cricket Australia, said: “We’re thrilled to extend our partnership with BKT, who has been such a fantastic supporter of the Big Bash for nearly a decade. The BKT Golden Bat and BKT Golden Arm caps have long been popular with players and fans and a great way to celebrate the world-class batting and bowling across both the BBL and WBBL. BKT Big Bash Tipping also adds to the fan experience, giving fans another avenue to engage with the leagues and challenge their friends, families and workplaces. We’re looking forward to continuing to build on our strong relationship with BKT as this partnership extends beyond a decade in the coming years.”

The companies said they would continue to work together as the partnership enters its second decade, with a focus on innovation, fan engagement and the long-term development of Australian cricket.

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JK Tyre & Industries has appointed Pushpak Barik as Vice President – Replacement Business, reinforcing its domestic leadership team as the company looks to strengthen its presence in the replacement tyre market, according to a report.

In his new role, Barik will lead the strategic growth of JK Tyre's replacement business, with responsibility for expanding the company's replacement market portfolio, optimising channel performance and strengthening its retail footprint across India.

Before joining JK Tyre, Barik served as Head of Sales – Commercial Mobility at TVS Motor Company, where he led initiatives to accelerate business growth in the commercial mobility segment.

He brings extensive industry experience, having held leadership positions at Continental, Ashok Leyland, Bajaj Auto and Tata Motors. His expertise spans sales leadership, channel development, commercial mobility, strategic partnerships, network expansion and business transformation.

JK Tyre said Barik's experience in driving profitable growth, strengthening distribution networks and expanding market presence will support the company's next phase of growth in the replacement business.

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