Economic Prosperity, OEM Demand Driving Tyre Volumes: Arun Mammen
- By Sharad Matade & Gaurav Nandi
- March 11, 2025
MRF continues to lead the tyre industry with a strong focus on quality, innovation and customer satisfaction. With a presence in over 70 countries, MRF’s dominance spans across categories including commercial vehicles, two-wheelers, electric vehicles (EVs) and aircraft tyres. As India’s economic growth drives increased demand for commercial vehicles, MRF capitalises on this shift towards larger trucks and the expanding EV market. Additionally, the company’s technological prowess is evident in its supply of defence aircraft tyres. Despite challenges like rising rubber prices, MRF’s commitment to development and sustainable practices ensures its continued growth and global expansion.
MRF Vice Chairman and Managing Director Arun Mammen opined that India’s economic prosperity is leading to a demand for original equipment, which in turn is driving the volumes for commercial vehicle tyres upwards. Speaking to Tyre Trends on the sidelines of the Bharat Mobility Global Expo 2025, Mammen noted, “The commercial vehicle tyre segment is primarily driven by OEM demand. India’s economic performance is increasing commercial activity, leading to a higher number of trucks being sold. A notable trend in this segment is the shift towards larger trucks. This shift is primarily due to improved road infrastructure. Additionally, these trends see tyre volumes grow even in the replacement market.”

He added, “Government policies over the last 5–6 years have also played a crucial role in shaping the industry. The transition from BS4 to BS6, changes in axle load norms and various other regulatory developments have influenced tyre design and performance requirements. We have remained ahead of these changes, ensuring our products fully comply with government guidelines.”
The company theme for this year at the expo was ‘Muscle in Motion’, which highlighted MRF’s leadership, technology, innovation and sustainability.
MRF has been a leader in the tyre industry for 37 years, covering all categories. The executive noted that while competition was close in some segments, the company continued to have a leading position in tractors, trucks, light commercial vehicles, commercial vehicles and three-wheeler tyre segments. Its market leadership was further reinforced by its financial performance in FY 2023-24 with turnover of over INR 250 billion.
The company is experiencing double-digit growth, particularly in the first half of CY25, while most of the industry had struggled to achieve similar momentum. “We have consistently grown across all tyre categories including infrastructure, farm, two-wheeler and truck tyres,” revealed Mammen.
“Our ability to maintain market dominance for nearly four decades is rooted in a simple yet powerful philosophy, which is quality, customer focus and continuous innovation. We prioritise understanding customer needs and delivering better-thanexpected performance. This relentless pursuit of excellence ensures that we provide the best value for money,” said the official.
EXPANDING PORTFOLIO
A recent media report mentioned that MRF is seeing significant progress in the EV tyre segment, covering both OEM supply and the replacement market.
Exuding confidence for its EV tyre portfolio with the evolving automobile space in India, Mammen noted, “We are actively innovating in this space and a great example is our new EV tyre, recently supplied to Mahindra for its latest EV launch. This tyre incorporates a unique foam technology that significantly reduces noise, offering a quieter and more comfortable driving experience. With the growing adoption of electric vehicles, such advancements are crucial as EVs inherently produce less mechanical noise, making tyre noise reduction even more essential.”
He added, “Our tyres are fitted on several OEM vehicles including that of Maruti, Toyota, Honda and Bajaj models. The EV space will continue to grow as charging infrastructure improves, making electric mobility more convenient for consumers. While passenger vehicles and two-wheelers are currently leading the shift, we expect commercial vehicles to gradually follow suit as fleet operators gain confidence in battery technology and cost efficiency.”
Moreover, the company exclusively supplies tyres for Indian defence aircraft and helicopters with plans to expand the portfolio. Commenting on the same lines, Mammen revealed, “MRF supplies aircraft tyres to India’s defence forces including the Air Force and Navy. The majority of defence aircraft flying today are equipped with MRF tyres. The Indian Government does not import aircraft tyres unless we do not manufacture a specific type, further reinforcing our dominant position in this critical sector.”
MARKET TALK
MRF set up a new plant in Gujarat recently and ongoing expansions across multiple facilities are in process. Mammen noted that factories were continually being upgraded to meet evolving market demands. The company’s export business contributes between 10 to 12 percent in its total revenue, said Mammen.

The company currently exports to 70 countries worldwide. When asked about exploring new regions, the executive highlighted, “We are always looking for new opportunities for growth. A key example is our dominance in rally racing. We have been European champions for two years, beating multinational competitors, and in Asia Pacific, we have been rally champions for nine consecutive years. These victories highlight our engineering excellence and performance capabilities, opening doors to further expand our brand presence.”
Another trend within the Indian tyre market is Tyre-as-a-Service. Commenting on whether MRF plans to foray in the segment, he said, “Tyre-as- a-Service currently accounts for less than a single-digit percentage of the overall business. The limited adoption is due to challenging operating conditions. While some companies initially ventured into this space, many later exited due to difficulties in scaling the model. We continue to monitor this segment and will assess its potential for expansion in the future.”
TALKING ROADBLOCKS
The official identified the rising prices of rubber as one of the largest problems facing the tyre industry. Mammen explained that raw material costs account for about 70 percent of tyre production costs. As crude oil prices increase, the cost of production also rises, which is further impacted by fluctuations in the rupeedollar exchange rate.
“The price of natural rubber has remained high for a while and this is a challenge for many tyre manufacturers including us. India does not produce enough natural rubber to meet domestic demand, so we rely on imports to supplement local supply. This dependency on imports means we are exposed to fluctuations in global rubber prices, which can impact our overall cost structure,” said Mammen.
Despite the challenges, the company’s near-term research and development focus will involve both recycling raw materials and exploring green energy solutions such as energy and water recycling while also controlling wastage.
The company had made a Capex of over INR 21 billion in the previous financial year and nearly INR 7 billion in the first six months of the current financial year. These investments are directed towards areas with growth opportunities in truck, passenger and two-wheeler markets.
When asked about retail expansion, Mammen noted that there is always room for growth, both in expanding the dealer and retailer network and in online retail.
- Hankook
- The Tire Cologne
- Laufenn
- Hankook Alphatread
- Allianz Zukunft Reifen
- Design Innovation Project
- Claus Gommel
- PathCruizer
- Manfred Zoni
Hankook To Showcase New Tyres At The Tire Cologne 2026
- By TT News
- May 03, 2026
South Korean tyre company Hankook will present its latest innovations at The Tire Cologne, taking place from 9 to 11 June 2026.
Interestingly, in addition to showcasing its wide range of tyres and, for the first time, products from the company's battery division.
At The Tire Cologne 2026, Hankook will feature two new products for the passenger and truck tyres from the winter and performance segments.
It will exhibit the Laufenn brand for passenger car tyres, including the new Laufenn S Fit 2 summer tyre. Hankook will present two studies for the first time to the general public, following a limited unveiling in 2025.
The space will include show cars and a presence for the Hankook Alphatread retread brand at the Allianz Zukunft Reifen (AZuR) stand.
To better serve the European market and reduce delivery distances, Hankook is expanding its factory in Hungary. The company is adding a production line for truck and bus tyres, as announced in late 2023. Its total investment in the project will reach EUR 540 million by 2027. Once finished, the facility is expected to produce up to 800,000 units annually.
Furthermore, the stand will also feature award-winning designs from the ‘Design Innovation Project’, which includes a 3D-printed concept tyre made from recycled and renewable materials, featuring an organic tread design. WheelBot 2, a robotic platform equipped with spherical wheels that allow for multi-directional movement, is designed for the PathCruizer mobility pod.
Claus Gommel, Head of Sales Consumer Products, Hankook Reifen Deutschland, said, “Especially in an increasingly digital world, personal interaction remains crucial. The Tire Cologne provides an opportunity for members of the international tyre industry to come together. We look forward to meeting our customers and partners in person.”
Manfred Zoni, Head of Sales Truck and Bus at Hankook in Germany, added, “With targeted investment in production, products and service offerings, we are strengthening our commercial vehicle tyre business in Germany and Europe.”
Nokian Tyres Appoints Ville Mansikkamäki As Senior Vice President For Heavy Tyres
- By TT News
- April 30, 2026
Nokian Tyres has announced the appointment of Ville Mansikkamäki as Senior Vice President for Heavy Tyres, effective by 1 October 2026. The executive, who holds an Executive MBA and a Bachelor of Science in Engineering in Logistics, will also join the company’s management team. Based in Nokia, Finland, Mansikkamäki will report directly to President and CEO Paolo Pompei.
Mansikkamäki joins the Finnish tyre manufacturer from Ponsse Plc, a global producer of cut-to-length forest machines, where he served as Vice President for Europe. His background includes senior business leadership roles at CNH, Valtra and AGCO, bringing extensive experience in heavy equipment and logistics.
He succeeds Tron Gulbrandsen, who has been managing Nokian Heavy Tyres on an interim basis. Gulbrandsen will continue his regular duties as Senior Vice President for Passenger Car Tyres in the Nordics.
Paolo Pompei, President and CEO, Nokian Tyres, said, “I am pleased to welcome Ville Mansikkamäki to Nokian Tyres. His deep expertise in machinery industry and strong international leadership background will significantly support the continued development of our heavy tyres business. I would like to thank Tron for his leadership and valuable contribution to Nokian Heavy Tyres.
Kumho Tire USA Strengthens Leadership With Marketing Veteran Carolina Wagner
- By TT News
- April 28, 2026
Kumho Tire USA has appointed Carolina Wagner as its new Vice President of Marketing, a move aimed at reinforcing the company’s brand strength and competitive edge across the passenger, light truck and commercial vehicle segments in United States.
Wagner will take charge of all marketing operations for Kumho Tire USA, including brand strategy, product marketing, digital outreach, demand generation and sales support. Working alongside executive leadership and the sales team, she will focus on aligning marketing efforts with the firm’s ambitious growth objectives in the American market.
With over 25 years of executive experience at global tyre companies such as Continental Tires the Americas and Goodyear, Wagner has led growth and brand initiatives across the tyre, mobility, SaaS and material handling sectors. Her career began in Rio de Janeiro, advancing through leadership roles in Brazil and Latin America before moving to United States. She holds a bachelor’s degree in business administration from Universidade Santa Úrsula and an MBA from IBMEC Rio de Janeiro.
Ed Cho, CEO, Kumho Tire USA, said, "Carolina's arrival marks a pivotal moment for Kumho Tire. Her deep expertise in the tyre industry, combined with her proven ability to build integrated marketing strategies that deliver measurable results, makes her the ideal leader to drive our next chapter. We are confident that she will be a key force in taking Kumho Tire's brand positioning to the next level."
Wagner said, "I am incredibly excited to join Kumho Tire and work alongside the executive leadership team to continue elevating the brand in the US. The company has tremendous growth potential with high-quality new products on the roadmap that deliver on its performance without compromise mantra. I'm excited to execute integrated, data-driven strategies to increase brand awareness and ultimately fuel growth."
Mahatma Gandhi University Opens Admissions For Executive M.Tech In Polymer Engineering And Nanotechnology
- By TT News
- April 27, 2026
Mahatma Gandhi University’s School of Polymer Science and Technology has announced the opening of admissions for its Executive M.Tech programme in Polymer Engineering and Nanotechnology for the 2026–27 academic year, targeting working professionals and industry-sponsored candidates seeking advanced technical specialisation.
The programme will be conducted at the Convergence Academia Complex, located on the second floor of the university campus at Priyadarshini Hills, P.O. Kottayam, Kerala. The university, which is graded as a Category 1 autonomous institution by the University Grants Commission (UGC), is positioning the course as an industry-aligned offering designed to bridge academic research and industrial application.
Admissions are currently open, with the last date for submitting applications set as 30 April 2026.
Designed For Industry Professionals
The Executive M.Tech programme is tailored specifically for working professionals, reflecting the growing demand for flexible, advanced education pathways within technical industries. Sponsored candidates from organisations, as well as direct applicants with relevant professional experience, are eligible to apply.
Candidates must hold either an M.Sc. or B.Tech degree in relevant science or engineering disciplines. While preference will be given to employed candidates, others may also be considered subject to seat availability.
The programme offers a total of 24 seats, including 20 allocated for Indian candidates and four reserved for international applicants, signalling the university’s intent to attract a diverse cohort.
Interdisciplinary Focus
The curriculum emphasises an interdisciplinary approach, combining Polymer Engineering, Nanotechnology and Materials Science. This structure reflects broader shifts within manufacturing and materials industries, where cross-domain expertise is increasingly critical.
Courses will be delivered by a mix of academic faculty and industry practitioners, ensuring exposure to both theoretical frameworks and real-world applications. The university highlights that this dual approach is aimed at equipping professionals with practical insights alongside advanced technical knowledge.
Programme Highlights
Among the key features of the course are its focus on industry relevance and its alignment with evolving technological demands. The programme is structured to support professionals in enhancing their capabilities without stepping away from their careers.
The university notes that the course is particularly suited to those looking to deepen expertise in polymer science and nanotechnology while remaining engaged in industrial roles.
Application Process
Applications for the programme must be submitted online via the official application form:
https://forms.gle/yfTeeevAVLzmuK8P9
Prospective candidates can access additional information through the School of Polymer Science and Technology’s website at spst.mgu.ac.in.



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