Economic Prosperity, OEM Demand Driving Tyre Volumes: Arun Mammen
- By Sharad Matade & Gaurav Nandi
- March 11, 2025
MRF continues to lead the tyre industry with a strong focus on quality, innovation and customer satisfaction. With a presence in over 70 countries, MRF’s dominance spans across categories including commercial vehicles, two-wheelers, electric vehicles (EVs) and aircraft tyres. As India’s economic growth drives increased demand for commercial vehicles, MRF capitalises on this shift towards larger trucks and the expanding EV market. Additionally, the company’s technological prowess is evident in its supply of defence aircraft tyres. Despite challenges like rising rubber prices, MRF’s commitment to development and sustainable practices ensures its continued growth and global expansion.
MRF Vice Chairman and Managing Director Arun Mammen opined that India’s economic prosperity is leading to a demand for original equipment, which in turn is driving the volumes for commercial vehicle tyres upwards. Speaking to Tyre Trends on the sidelines of the Bharat Mobility Global Expo 2025, Mammen noted, “The commercial vehicle tyre segment is primarily driven by OEM demand. India’s economic performance is increasing commercial activity, leading to a higher number of trucks being sold. A notable trend in this segment is the shift towards larger trucks. This shift is primarily due to improved road infrastructure. Additionally, these trends see tyre volumes grow even in the replacement market.”

He added, “Government policies over the last 5–6 years have also played a crucial role in shaping the industry. The transition from BS4 to BS6, changes in axle load norms and various other regulatory developments have influenced tyre design and performance requirements. We have remained ahead of these changes, ensuring our products fully comply with government guidelines.”
The company theme for this year at the expo was ‘Muscle in Motion’, which highlighted MRF’s leadership, technology, innovation and sustainability.
MRF has been a leader in the tyre industry for 37 years, covering all categories. The executive noted that while competition was close in some segments, the company continued to have a leading position in tractors, trucks, light commercial vehicles, commercial vehicles and three-wheeler tyre segments. Its market leadership was further reinforced by its financial performance in FY 2023-24 with turnover of over INR 250 billion.
The company is experiencing double-digit growth, particularly in the first half of CY25, while most of the industry had struggled to achieve similar momentum. “We have consistently grown across all tyre categories including infrastructure, farm, two-wheeler and truck tyres,” revealed Mammen.
“Our ability to maintain market dominance for nearly four decades is rooted in a simple yet powerful philosophy, which is quality, customer focus and continuous innovation. We prioritise understanding customer needs and delivering better-thanexpected performance. This relentless pursuit of excellence ensures that we provide the best value for money,” said the official.
EXPANDING PORTFOLIO
A recent media report mentioned that MRF is seeing significant progress in the EV tyre segment, covering both OEM supply and the replacement market.
Exuding confidence for its EV tyre portfolio with the evolving automobile space in India, Mammen noted, “We are actively innovating in this space and a great example is our new EV tyre, recently supplied to Mahindra for its latest EV launch. This tyre incorporates a unique foam technology that significantly reduces noise, offering a quieter and more comfortable driving experience. With the growing adoption of electric vehicles, such advancements are crucial as EVs inherently produce less mechanical noise, making tyre noise reduction even more essential.”
He added, “Our tyres are fitted on several OEM vehicles including that of Maruti, Toyota, Honda and Bajaj models. The EV space will continue to grow as charging infrastructure improves, making electric mobility more convenient for consumers. While passenger vehicles and two-wheelers are currently leading the shift, we expect commercial vehicles to gradually follow suit as fleet operators gain confidence in battery technology and cost efficiency.”
Moreover, the company exclusively supplies tyres for Indian defence aircraft and helicopters with plans to expand the portfolio. Commenting on the same lines, Mammen revealed, “MRF supplies aircraft tyres to India’s defence forces including the Air Force and Navy. The majority of defence aircraft flying today are equipped with MRF tyres. The Indian Government does not import aircraft tyres unless we do not manufacture a specific type, further reinforcing our dominant position in this critical sector.”
MARKET TALK
MRF set up a new plant in Gujarat recently and ongoing expansions across multiple facilities are in process. Mammen noted that factories were continually being upgraded to meet evolving market demands. The company’s export business contributes between 10 to 12 percent in its total revenue, said Mammen.

The company currently exports to 70 countries worldwide. When asked about exploring new regions, the executive highlighted, “We are always looking for new opportunities for growth. A key example is our dominance in rally racing. We have been European champions for two years, beating multinational competitors, and in Asia Pacific, we have been rally champions for nine consecutive years. These victories highlight our engineering excellence and performance capabilities, opening doors to further expand our brand presence.”
Another trend within the Indian tyre market is Tyre-as-a-Service. Commenting on whether MRF plans to foray in the segment, he said, “Tyre-as- a-Service currently accounts for less than a single-digit percentage of the overall business. The limited adoption is due to challenging operating conditions. While some companies initially ventured into this space, many later exited due to difficulties in scaling the model. We continue to monitor this segment and will assess its potential for expansion in the future.”
TALKING ROADBLOCKS
The official identified the rising prices of rubber as one of the largest problems facing the tyre industry. Mammen explained that raw material costs account for about 70 percent of tyre production costs. As crude oil prices increase, the cost of production also rises, which is further impacted by fluctuations in the rupeedollar exchange rate.
“The price of natural rubber has remained high for a while and this is a challenge for many tyre manufacturers including us. India does not produce enough natural rubber to meet domestic demand, so we rely on imports to supplement local supply. This dependency on imports means we are exposed to fluctuations in global rubber prices, which can impact our overall cost structure,” said Mammen.
Despite the challenges, the company’s near-term research and development focus will involve both recycling raw materials and exploring green energy solutions such as energy and water recycling while also controlling wastage.
The company had made a Capex of over INR 21 billion in the previous financial year and nearly INR 7 billion in the first six months of the current financial year. These investments are directed towards areas with growth opportunities in truck, passenger and two-wheeler markets.
When asked about retail expansion, Mammen noted that there is always room for growth, both in expanding the dealer and retailer network and in online retail.
Himadri Sharpens Tyre Ambitions With Investment-Led Revival And Expansion Plans
- By Sharad Matade
- May 04, 2026
Himadri Speciality Chemical Ltd is positioning its tyre business as a key growth driver, backed by calibrated investment, product expansion and a long-term plan to scale operations across domestic and export markets.
The company’s re-entry into the tyre segment through the revival of Birla Tyres marks a strategic diversification beyond its core speciality chemicals and carbon materials business. In its first year of operations, the tyre division generated revenue of INR 1.87 billion, reflecting an early-stage but measured recovery.
Management has outlined an ambitious medium-term target to scale the business to around INR 30 billione in revenue over the next four years, signalling a significant ramp-up in capacity utilisation, distribution reach and product portfolio.
The investment strategy is deliberately phased. The company is prioritising product-market fit, channel expansion and brand repositioning before pursuing volume-led growth. It has already established a distribution base of 43 distributors and more than 1,000 dealers, providing a platform for scale.
“We are approaching the revival of our tyre business in a calibrated manner, focusing first on product-market fit, channel strength and brand positioning before scaling volumes,” said Anurag Choudhary, Chairman, Managing Director And Chief Executive.
At the product level, Himadri is strengthening its presence in agriculture and commercial vehicle segments, where brands such as KalaPatthar and Shaan+ are gaining traction. New launches, including AgriPlus and AgriWin tractor tyre series, are expected to support near-term growth.
Looking ahead, the company plans to expand into passenger car radial tyres, with commissioning targeted over the next 24 months. The strategy will focus on electric vehicle-specific tyres, leveraging Himadri’s expertise in carbon black chemistry to develop higher-performance products with improved durability and efficiency.
“Our objective is not merely to regain market presence, but to build a differentiated and competitive tyre business that can sustainably grow across domestic and select international markets,” Choudhary said.
Capacity expansion and production ramp-up will be aligned closely with demand visibility over the next 12–24 months. The company indicated that utilisation levels will increase progressively, supported by new product introductions across agriculture, mining and commercial vehicle segments.
Alongside manufacturing, Himadri is investing in process improvements and supply chain capabilities to ensure consistent quality as volumes scale. The broader objective is to build a differentiated tyre business rather than pursue rapid expansion at the cost of margins.
Management said the tyre division remains at an early stage but is expected to evolve into a meaningful contributor to overall growth in the coming years, complementing the company’s advanced materials and speciality chemicals portfolio.
CEAT Reports 23% Rise In Q4 Revenue As Margins Hold Steady
- By TT News
- May 04, 2026
CEAT Limited reported a 23 percent year-on-year increase in consolidated revenue to INR 42.19 billion in the fourth quarter of the financial year ended 31 March 2026, with net profit of INR 2.44 billion and an EBITDA margin of 14.18 percent.
For the full year, the tyre maker posted consolidated revenue of INR 156.78 billion, up 18.6 percent, with net profit of INR 6.97 billion and an EBITDA margin of 13.16 percent.
CEAT Limited said the quarterly performance was supported by growth across segments, including its international business, despite geopolitical pressures.
Arnab Banerjee, Managing Director & Chief Executive, said: “FY26 has been a strong year where we delivered robust growth in top line as well as in bottom line. We crossed an important milestone of INR 150 billion of revenue, accompanied by market share gains in replacement and OEMS. We successfully closed the CAMSO deal during the year.
“In Q4, we delivered high growth in all segments including international business, despite geopolitical tensions. Looking ahead, while there is a momentum on top line, we have short-term challenges on supply chain and costs due to steep increase raw material cost that we intent to mitigate through pricing and strong cost management. We intend to continue expanding our capacities in line with our growth plans.”
On a standalone basis, fourth-quarter revenue stood at INR 40.36 billion, up 18 percent year on year, with an EBITDA margin of 14.55 percent and net profit of INR 2.84 billion.
Kumar Subbiah, Chief Financial Officer, said: “In Q4, we improved operating margins by over 51 bps, driven by a sharper focus on operating efficiencies, scale and disciplined cost management. For the year, we delivered our highest-ever profit of INR 6.97 billion. “Our balance sheet continues to be strong and leverage ratios remain healthy to provide growth capital to the business. While gross debt has increased, we remain committed to maintaining a cautious leverage profile with adequate liquidity.
- Hankook
- The Tire Cologne
- Laufenn
- Hankook Alphatread
- Allianz Zukunft Reifen
- Design Innovation Project
- Claus Gommel
- PathCruizer
- Manfred Zoni
Hankook To Showcase New Tyres At The Tire Cologne 2026
- By TT News
- May 03, 2026
South Korean tyre company Hankook will present its latest innovations at The Tire Cologne, taking place from 9 to 11 June 2026.
Interestingly, in addition to showcasing its wide range of tyres and, for the first time, products from the company's battery division.
At The Tire Cologne 2026, Hankook will feature two new products for the passenger and truck tyres from the winter and performance segments.
It will exhibit the Laufenn brand for passenger car tyres, including the new Laufenn S Fit 2 summer tyre. Hankook will present two studies for the first time to the general public, following a limited unveiling in 2025.
The space will include show cars and a presence for the Hankook Alphatread retread brand at the Allianz Zukunft Reifen (AZuR) stand.
To better serve the European market and reduce delivery distances, Hankook is expanding its factory in Hungary. The company is adding a production line for truck and bus tyres, as announced in late 2023. Its total investment in the project will reach EUR 540 million by 2027. Once finished, the facility is expected to produce up to 800,000 units annually.
Furthermore, the stand will also feature award-winning designs from the ‘Design Innovation Project’, which includes a 3D-printed concept tyre made from recycled and renewable materials, featuring an organic tread design. WheelBot 2, a robotic platform equipped with spherical wheels that allow for multi-directional movement, is designed for the PathCruizer mobility pod.
Claus Gommel, Head of Sales Consumer Products, Hankook Reifen Deutschland, said, “Especially in an increasingly digital world, personal interaction remains crucial. The Tire Cologne provides an opportunity for members of the international tyre industry to come together. We look forward to meeting our customers and partners in person.”
Manfred Zoni, Head of Sales Truck and Bus at Hankook in Germany, added, “With targeted investment in production, products and service offerings, we are strengthening our commercial vehicle tyre business in Germany and Europe.”
Nokian Tyres Appoints Ville Mansikkamäki As Senior Vice President For Heavy Tyres
- By TT News
- April 30, 2026
Nokian Tyres has announced the appointment of Ville Mansikkamäki as Senior Vice President for Heavy Tyres, effective by 1 October 2026. The executive, who holds an Executive MBA and a Bachelor of Science in Engineering in Logistics, will also join the company’s management team. Based in Nokia, Finland, Mansikkamäki will report directly to President and CEO Paolo Pompei.
Mansikkamäki joins the Finnish tyre manufacturer from Ponsse Plc, a global producer of cut-to-length forest machines, where he served as Vice President for Europe. His background includes senior business leadership roles at CNH, Valtra and AGCO, bringing extensive experience in heavy equipment and logistics.
He succeeds Tron Gulbrandsen, who has been managing Nokian Heavy Tyres on an interim basis. Gulbrandsen will continue his regular duties as Senior Vice President for Passenger Car Tyres in the Nordics.
Paolo Pompei, President and CEO, Nokian Tyres, said, “I am pleased to welcome Ville Mansikkamäki to Nokian Tyres. His deep expertise in machinery industry and strong international leadership background will significantly support the continued development of our heavy tyres business. I would like to thank Tron for his leadership and valuable contribution to Nokian Heavy Tyres.



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