On 5 December 2024, Kochi, Kerala, became the buzzing hub for the rubber industry as the three-day Rubber Con 2024 kicked off. The theme for the conference was ‘Sustainable Development In Rubber Industry: Challenges and Opportunities’. Building up to the event, a two-day pre-conference symposium focused on advanced tyre technology building.

For the first time, this prestigious event was hosted in Kerala, India’s heartland of natural rubber production. Over 850 delegates — ranging from MSMEs to giant corporates in the rubber, tyre, latex, recycling, materials, machinery and testing equipment segments — gathered to discuss, debate and envision the future of the rubber and tyre industry on both global and national scales.

Why Kerala?
The decision to host Rubber Con in Kerala was no coincidence. Kerala produces 90 percent of India’s natural rubber, making it a natural choice for such a landmark event. “Kochi, as the financial capital of Kerala, is the perfect place to have this conversation,” said P K Mohamed, former Chief of R&D at Apollo Tyres.

He added, “Today, the industry faces significant challenges like e-mobility, circularity and sustainability. Rising prices of natural rubber and petrochemicals are squeezing profit margins, and some companies are struggling to stay afloat.”

A key event highlight saw Mohamed being honoured with the prestigious Hancock Medal, recognising his lifetime contributions to the Indian and global tyre industry.

Rubber Demand: A vision for growth
During his address, Dr R Mukhopadhyay, Chairman of the Indian Rubber Institute (IRI), shared an optimistic outlook for India’s rubber industry. “By 2030, the country’s per capita rubber consumption is expected to grow from 1.3 kg to 2.5 kg. This growth will require not just increased production but also a skilled workforce to take full advantage of the opportunity,” he said.

Dr Mukhopadhyay also emphasised the role of IRI in supporting this transformation, particularly through education, research and skill-building programmes that meet international standards.

The sustainability challenge
Dr Tessy Thomas, Former Project Director of the Agni Missile and now Vice-Chancellor of Noorul Islam Centre for Higher Education, delivered a keynote as the Chief Guest. “Sustainability isn’t just a goal — it’s a necessity,” she said.

She addressed critical issues like deforestation, biodiversity loss and carbon emissions linked to rubber production. She also warned about the raw material shortages caused by climate change and geopolitical instability, urging the industry to act now.

Global expertise on display
The event featured over 90 technical presentations and 18 poster sessions from experts and delegates from India, Germany, Sri Lanka, South Korea, China, Italy, France, UK and US. Several speakers brought fresh insights to the table:

• Dr Raghupati Singhania, Chairman and Managing Director of JK Tyre & Industries, joined virtually to emphasise the importance of innovation and collaboration in the rubber sector.
• Roopak Karnik, CEO of Mukand Bekaert Industries, discussed the evolution of rubber reinforcement with steel in a session titled The Transformational Journey of Rubber Reinforcement with Steel.
• Srikanth Chakravarthy, Managing Director of Eonix Management Solutions, presented his vision for Co-Creating a Sustainable Future.

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JK Tyre & Industries has appointed Pushpak Barik as Vice President – Replacement Business, reinforcing its domestic leadership team as the company looks to strengthen its presence in the replacement tyre market, according to a report.

In his new role, Barik will lead the strategic growth of JK Tyre's replacement business, with responsibility for expanding the company's replacement market portfolio, optimising channel performance and strengthening its retail footprint across India.

Before joining JK Tyre, Barik served as Head of Sales – Commercial Mobility at TVS Motor Company, where he led initiatives to accelerate business growth in the commercial mobility segment.

He brings extensive industry experience, having held leadership positions at Continental, Ashok Leyland, Bajaj Auto and Tata Motors. His expertise spans sales leadership, channel development, commercial mobility, strategic partnerships, network expansion and business transformation.

JK Tyre said Barik's experience in driving profitable growth, strengthening distribution networks and expanding market presence will support the company's next phase of growth in the replacement business.

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Nokian Tyres has announced the promotion of Tiina Frazer to Senior Vice President of Brand, Marketing and Communications, effective 1 August 2026. In addition to her new executive role, she will join the company’s Management Team, operating from the headquarters in Helsinki, Finland, and reporting directly to President and CEO Paolo Pompei.

Frazer originally joined the Finnish tyre manufacturer in September 2025 as Vice President for the same functional area. Her professional background includes a tenure as Vice President of Brands and Marketing at HKFoods Finland Oy, along with prior senior leadership roles at Lumene, Roche Pharmaceuticals and Fiskars, bringing extensive cross-industry experience to her expanded responsibilities.

Paolo Pompei, President and CEO, Nokian Tyres, said, “I am delighted to welcome Tiina to the Nokian Tyres Management Team. Her experience in building impactful brands make her an excellent addition to our team as we continue to strengthen our premium position in our key markets.”

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Fornnax Technology has taken a decisive step to strengthen its European footprint by formalising a service partnership with industry veteran Lukas Baur of NOBA Maschinenservice. The agreement, ratified by company CEO Jignesh Kundaria, transitions the Indian manufacturer’s support model from remote coordination to an on-the-ground operational presence. This strategic alignment is designed to address the growing demand for immediate technical intervention across the continent’s recycling sector.

Based in Worbis, Germany, Baur commands a fully integrated service infrastructure that includes a 1,000-square-metre workshop fitted with a 5-tonne crane system, a dedicated hydraulic bay and specialised tooling for bearing replacements. His mobile response unit comprises 12 Mercedes Sprinter vans and a workforce of 24 certified technicians, enabling rapid deployment across a 1,000-kilometre radius. This setup guarantees that Fornnax customers can expect emergency assistance within 24 hours of a service call.

Baur’s professional history spans over 20 years of hands-on work with prominent shredder brands such as Eldan, Lindner and Vecoplan, giving him intimate knowledge of the operational challenges faced by European plant operators. His decision to join forces with Fornnax was driven by the manufacturer’s distinctive combination of competitive pricing, rugged construction and advanced wear-resistant engineering. He recognised that the current market turbulence – marked by tight margins, postponed capital expenditures and a dwindling labour pool – demanded a partnership capable of delivering both technical depth and logistical speed.

Under the new arrangement, Baur assumes full responsibility for the entire equipment lifecycle, covering system commissioning, scheduled upkeep, urgent breakdown recovery and the supply of mechanical, hydraulic and electrical components. He has also expressed a long-term vision to transform his Worbis facility into a regional spare parts consolidation centre, particularly if Fornnax opts to stock inventory at that location. To match anticipated growth, he plans to augment his fleet and technician count by two to three units annually.

This collaboration signals Fornnax’s broader commitment to building a dedicated European service network rather than relying on generalized support structures. With Baur’s proven capabilities now formally integrated, the company aims to deliver faster resolution times and technically nuanced assistance that aligns with the high-throughput demands of modern recycling operations. The partnership ultimately positions Fornnax as a formidable contender in the European shredding equipment landscape, with service excellence as its cornerstone.

Jignesh Kundaria, Director and CEO, Fornnax, said, "We strongly believe that by continuously improving our service quality and customer satisfaction index, we can build long-term relationships with our customers. Higher customer satisfaction leads to greater trust, which significantly increases repeat orders and ultimately drives sustained growth in our sales revenue."

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Apollo Tyres is accelerating investments in manufacturing technology, artificial intelligence and international expansion as the company seeks to strengthen its position in premium tyre markets while expanding its global production footprint.

The tyre maker said its long-term strategy, branded Momentum 2.0, is centred on financial discipline, product premiumisation, manufacturing expansion and sustainability, following a year in which it outperformed the industry across several segments and delivered strong international revenue growth.

The company has reinforced its global manufacturing network, operating six manufacturing facilities across India and Hungary and two global R&D centres in Chennai and the Netherlands. Its products are now sold in more than 100 countries, supported by continued investments in research, development and an expanding global distribution network.

Apollo is also increasing investment in digital manufacturing, describing technology as a key driver of future competitiveness. During FY26, the company rolled out its Advanced Manufacturing Execution System (AMES) across major manufacturing plants, enabling real-time production monitoring, end-to-end traceability and greater integration between factory operations and enterprise systems.

To accelerate digital transformation, Apollo established a dedicated AI Innovation Unit that is developing artificial intelligence and machine-learning applications for manufacturing, engineering and business operations. The company said generative AI and agentic AI assistants are being deployed to improve simulations, operational planning and enterprise-wide decision-making, positioning AI as a core element of future factory operations.

Research and development remains another strategic investment priority. Apollo said it invested INR 460.87 million in R&D during FY26 while establishing advanced DoJo Centres at its Chennai and Andhra Pradesh facilities to strengthen engineering capabilities and accelerate product innovation.

International manufacturing continues to underpin Apollo's export ambitions. The company's Gyöngyöshalász plant in Hungary has become a strategic hub for serving European markets, allowing Apollo to manufacture closer to customers while strengthening supply-chain resilience amid evolving global trade dynamics.

Management said Europe remains a key growth market, particularly in premium passenger car tyres, while North America offers opportunities through higher-value products. During the year, Apollo expanded its dealer network by adding more than 250 dealers across the United States and Canada, strengthening distribution for the Vredestein brand and improving access to replacement markets.

Despite ongoing geopolitical uncertainty, energy price volatility and changing trade policies, Apollo said it would continue investing in innovation, operational efficiency and manufacturing excellence rather than slowing capital deployment.

Looking ahead, the company said it will maintain a disciplined capital allocation strategy while continuing investments in product innovation, brand building, manufacturing efficiency and digital transformation, with a strong focus on improving return on capital employed and supporting sustainable long-term growth in both domestic and export markets.

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