- Automotive Tyre Manufacturers Association
- ATMA
- Yokohama Rubbber Co
- Sailun Group
- ZC Rubber Group
- Sunset Tyres Corp
- Linglong
- Michelin
- Zafco Group Holdings
- World Bank
- International Finance Corp.
- IFC
- JK Tyre & Industries
- Bridgestone
- Nova Motorsport
- Continental
- JGST
- Celimo
- TBB
- Enso
- EV
Tyre makers gear up global expansion with new investments
- By TT News
- October 07, 2024

Tyre makers across the globe have in the recent past announced their firm expansion plans as well as new investments. In fact, as per a recent report by the Automotive Tyre Manufacturers Association (ATMA), almost a dozen of new plants and capacity enhancements are currently underway.
The report states that Mexico is on track for being in the top 5 tyre manufacturing nations. In the last 6 months, over $1 billion new investment has been committed from three brands – Yokohama Rubber Co, Sailun Group and ZC Rubber Group. This will add fresh capacity of 24 million passenger/light truck tyres in addition to the existing over 65 million passenger/light truck tyres a year and upto 2 million truck/bus tyres a year.
Then there is China’s Sunset Tyres Corp, which aims to invest over $256 million towards its new radial passenger tyre plant in Brazil.
Linglong also announced investment of $640 million to enhance its competitiveness and broaden its product mix at its Serbia plant. The facility is expected to be completed by end-2030 and will add capacity to manufacture 1.1 million radial tyres, including 8,00,000 truck/bus tyres and 50,000 industrial/engineering tyres and 1,50,000 agricultural tyres.
Michelin is upgrading its French farm tyre plant as it gears up to build new generation of agricultuarly tyres.
UAE-based tyre distributor, Zafco Group Holdings is exploring setting up a tyre plant in Pakistan. The proposed 1.4 million passenger and light truck tyres a year factory is valued at $92 million, according to the World Bank affiliated International Finance Corp. (IFC), which is evaluating contributing up to $25 million in funding.
India’s JK Tyre & Industries is also mulling new investment of $168 million towards capacity expansion over the course of the next two years. The company aims to increase its passenger car tyre production by 16 percent and also aims to invest another $48 million towards ramping up off-road and radial truck/bus tyre production.
Bridgestone has announced its plans to upgrade its OTR tyre plant in Japan. It will invest $166 million at its earthmover and mining tyre facility over the next three and a half years.
Nova Motorsport is investing $22 million at its recently acquired CNB/Camac tyre factory in Palmeira, Portugal. The project includes incorporating motorsport tyre capacity from the former Cooper Tyre plant in Melksham, England.
German tyre maker Continental is also expanding capacity for passenger tyres at its five-year-old factory in Rayong, as it aims to meet the growing demand for ‘premium tyres’ in the region and elsewhere, including North America.
Chinese manufacturer JGST aims to refocus on expansion to meet passenger demand. The company sells tyres under the Celimo and TBB brands.
Yokohama Rubber Co is also relocating its over 20-year-old facility in Hangzhou to a new greenfield site. It will invest $269 million towards the new plant, and aims to start production in the second quarter of 2025 with an initial capacity to manufacture 9 million tyres.
British engineering start-up Enso aims to build the world’s first carbon-neutral manufacturing plant for electric vehicle tyres in the United States. It aims to invest around $500 million towards the new facility with plans to manufacture 5 million passenger tyres specifically designed for EVs by 2027.
Representational Image courtesy: ATMA
Hankook Tire Europe Appoints Richard Bezzant As Truck And Bus Marketing Director
- By TT News
- August 27, 2025

Hankook Tire Europe GmbH has appointed Richard Bezzant as the new Marketing Director Truck and Bus with effect from 1 August 2025.
The British-born marketing and sales expert started his career with Michelin in UK in 2003. He brings with him more than two decades of experience in the tyre business for buses and trucks. Following a five-year period in leadership roles in France, he most recently served as Marketing Director for UK and Ireland, where he was responsible for developing and managing the complete marketing strategy across all business divisions.
Bezzant said, “My goal is to support growth opportunities for Hankook in the European truck and bus sector and expand them further. I am confident that we will be able to build on what has been achieved so far and continue to expand the business with innovative products and services. I am glad to be working with a great team to pursue our goals.”
Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “With Richard Bezzant, we have appointed an industry-leading expert for our truck and bus marketing activities. With his decades of experience, we will consistently expand our business in the commercial vehicle sector and strengthen our market position in Europe in the long term.”
Apollo Tyres Appoints Denis Virelli As Key Account Manager For Car Dealership division
- By TT News
- August 26, 2025

Apollo Tyres Ltd has strengthened its German operations with the immediate appointment of Denis Virelli as Key Account Manager. In this role, he will oversee the Car Dealer Channel and OEM business. This strategic move highlights the company's focused investment in Germany, identifying car dealerships as a pivotal area for regional growth.
Virelli brings extensive relevant experience from the automotive sector, including a background in tyre sales and a proven track record in senior positions within the car rental industry. His expertise encompasses sales, quality management and leadership of customer service teams. His appointment is a direct reflection of Apollo Tyres' commitment to deepening its partnerships and driving expansion within the important German market.
Alexandra Matuko, Head of Cluster Central Europe at Apollo Tyres Ltd, said, “As Key Account Manager, Denis will play a key role in shaping and further developing our dealership business. His proven track record in sales and his deep understanding of customer needs make him a valuable addition to our team.”
Anshuman Singhania Honoured As CEO of the Year At National Management Summit
- By TT News
- August 25, 2025
Anshuman Singhania, Managing Director of JK Tyre & Industries, has been awarded the 'CEO of the Year' by the Top Rankers Management Club. The accolade was presented at the 25th National Management Summit, held in New Delhi on 23 August 2025.
The award recognises Singhania’s exceptional leadership and strategic vision, which have been pivotal in steering the company toward sustained growth and innovation. Under his guidance, JK Tyre has reinforced its position as a leader in radial tyre technology, expanded its global presence and strengthened its dedication to sustainability and customer focus.
In his acceptance speech, Singhania expressed his gratitude, stating, “I am honoured to receive this recognition from the Top Rankers Management Club. This award reflects the collective commitment of the entire JK Tyre team, whose efforts continue to drive our progress. I would like to thank my colleagues, industry partners and stakeholders for their unwavering support in our journey of growth and transformation.”
He has been a key figure in modernising the company, leveraging new technologies and expanding its presence in both domestic and international markets. The 'CEO of the Year' award, presented by the Top Rankers Management Club, celebrates leaders who demonstrate a clear vision for organisational excellence and industry transformation.
Hana RFID Appoints Jason Chang As New Asia Sales Director
- By TT News
- August 21, 2025

Hana Technologies, Inc. (Hana RFID) has strengthened its leadership in the Asian market with the appointment of industry veteran Jason Chang as Sales Director for Asia. Based in Shanghai, he will be responsible for managing key customer relationships and driving strategic growth throughout the region.
Chang brings a wealth of relevant experience to the role, with over 15 years in the RFID sector following a successful career in IT. His proven track record includes significant tenures at leading firms like Xerafy, Stora Enso and Beontag. His accomplishments range from pioneering the development of innovative flexible anti-metal tags to launching groundbreaking RFID-based retail solutions that gained widespread adoption in China and Europe. He has also demonstrated a strong capacity for growth, most recently achieving remarkable business expansion in the APAC market.
This appointment is a strategic milestone for Hana RFID, underscoring its commitment to supporting global customers with high-performance technology and expert, on-the-ground leadership. This move highlights Hana RFID's focused strategy on deepening its regional support and providing partners with sophisticated RAIN RFID inlay and embeddable tag solutions, backed by local expertise.
Mike Hetric, Senior Vice President – Sales & Marketing, Hana RFID, said, “The appointment of Jason Chang is a significant step forward in improving local availability and supporting our key partners in Asia. Jason’s track record in driving innovation, his deep market knowledge and his commitment to customer success will be invaluable as we expand our footprint in this dynamic region.”
Chang said, “I’m excited to be part of the Hana RFID team, which is recognised in the market as both a key player and a trusted partner for an ever-growing network of label converters, service bureaus and system integrators. I look forward to working alongside our partners in Asia to deliver innovative solutions and exceptional service.”
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