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Michelin Retains Position As World's Most Valuable And Strongest Tyre Brand With AAA+ Rating
June 09, 2026
Michelin has been named the world’s most valuable tyre brand for the ninth consecutive year, according to a new report by Brand Finance. The French company’s brand value rose 17 percent to reach USD 10.3 billion. Michelin also retained its title as th
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Apollo Tyres Leaps From 13th To 6th In Global Brand Strength Rankings
June 09, 2026
Apollo Tyres Ltd has recorded a significant improvement in brand strength within its domestic Indian market, according to a fresh independent assessment from Brand Finance. The analysis, which focuses on the world’s strongest and most valuable tyre bran
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Bridgestone And Kwik Fit Secure Two-Year Camper Calling Sponsorship
June 09, 2026
Bridgestone, alongside Kwik Fit, has announced a new two-year sponsorship deal with Camper Calling Festival covering 2026 and 2027. The partnership, which kicks off over the August Bank Holiday weekend, positions the tyre manufacturer as the Official Tyre
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TyreSafe Urges Parents To Make Tyre Checks As Routine As Fastening A Child Seat
June 09, 2026
TyreSafe has issued a fresh warning to families during Child Safety Week, emphasising that protecting children on the road requires attention beyond just child car seats. The road safety charity urges parents and carers to consider the entire vehicle’s
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Goodyear Highlights Amiens Plant Modernisation Progress During President Macron Visit
June 09, 2026
Goodyear highlighted progress at its Amiens tyre plant modernisation during a visit by French President Macron. The facility, which first opened in 1958, is undergoing a major transformation launched in 2022 and supported by the French government’s Fran
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Circular Economy Champions Recognised At TRAC’s 2026 Industry Leadership Awards
June 09, 2026
The Tire and Rubber Association of Canada (TRAC) has recognised outstanding individuals and organisations for their leadership and contributions to the tyre and rubber industry, including end-of-life tyre management and broader sustainability efforts. The
