The commercial vehicle tyre industry is at a crossroads, shaped by rising costs, shifting fleet demands and sustainability pressures. Apollo Tyres is betting on digital fleet solutions, energy-efficient tyres and retreading to stay ahead. Yet, challenges persist as India’s price-sensitive market slows the adoption of smart tyres, regulatory changes loom and global economic uncertainty adds pressure.

As the commercial vehicle (CV) segment evolves, tyre manufacturers are adapting to changing customer expectations, fleet optimisation needs and sustainability imperatives. Apollo Tyres is sharpening its focus on energy-efficient tyres, fleet solutions and the increasing demand for retreading.

At the recent Bharat Mobility Global Expo 2025, Apollo Tyres showcased its latest advancements in energy-efficient and fuel-efficient tyres. “Customers today are becoming more mature, and as tyre prices rise, fleets are looking for specialised solutions,” said Rajesh Dahiya, Vice President – Commercial.

Fleet management is seeing a shift towards outsourced solutions, where tyre manufacturers take on the responsibility of maintaining and managing tyres, allowing fleet operators to concentrate on the core business. “We are seeing a growing interest in digital solutions that allow fleets to track tyre usage remotely. Some prefer a more hands-on approach, requiring physical support and maintenance. Others are even considering pay-per-use models, where we fully manage the tyre lifecycle,” Dahiya explained.

While fleet solutions remain a nascent trend in India, the concept is well established in Europe and US. “As fleet sizes grow beyond 100-200 vehicles, operators start seeing the financial and operational benefits of working with a specialist. Even OEMs are acknowledging this shift with customers now approaching them for fleet solutions,” he added.

NEW MOBILITY TRENDS

With the rise of alternative fuel vehicles, including CNG-powered commercial vehicles, tyre manufacturers must adapt to evolving mobility trends. “Powertrains and fuel types will continue to evolve due to environmental concerns, but tyres will always be essential. What will change is their configuration and specific features,” said Dahiya. He highlighted that electric vehicles (EVs) require specialised tyres due to their higher torque and unique weight distribution.

Furthermore, the increasing cost of new tyres is pushing fleet operators towards retreading, a practice that extends the lifespan of tyres and reduces costs. “Tyres are designed to be retreaded, and when done properly, fleets can use tyres for multiple life cycles. Today, better road conditions, modern chassis and improved vehicle maintenance are making retreading a more viable option,” Dahiya stated.

Apollo Tyres is also active in the retreading sector. “We already have around 45 Apollo Retreading Zones equipped with our machinery and materials. Retreading is not just an add-on, but it is an integral part of our solutions,” he emphasised.

MARKET GROWTH

The commercial vehicle tyre market is witnessing strong growth in certain segments. “The mining and construction sectors are growing rapidly, outpacing traditional truck sales. Trailers, in particular, are seeing increased adoption,” said Dahiya. He noted that Apollo holds a market share of approximately 27-28 percent in this segment.

Smart tyres, equipped with sensors to monitor pressure, temperature and wear, are gaining traction globally. However, its adoption in India remains limited due to cost concerns. “While smart tyres represent the next step in tyre technology, widespread adoption will take time. The price sensitivity of the Indian market means that costs need to come down before mass adoption takes off. We expect significant growth in the next 5-7 years,” Dahiya predicted.

Sustainability is also becoming a key focus for the tyre industry. “We have tyres that contain 75 percent sustainable materials, but market demand for sustainable tyres is still developing. While tyre manufacturers are ready with the technology, widespread adoption will depend on customer preferences and regulatory support,” he noted.

The regulatory landscape in India is also evolving with sustainability and environmental regulations gaining momentum. “The entire industry must gear up to meet these new challenges. We are prepared for this shift and continue investing in sustainable solutions,” Dahiya stated.

CHALLENGES

Despite the growth potential, the industry faces challenges. “A slowdown in GDP growth is a concern and the adoption of EV-specific tyres is still hindered by infrastructure limitations and high costs. However, as the economy recovers and sustainability regulations take effect, the industry will adapt,” Dahiya asserted.

In response to rising raw material costs, Apollo Tyres is planning to increase tyre prices. “Cost pressures are real and price adjustments are necessary to maintain quality and innovation. However, we are still mulling over the price adjustments.” he said.

As the commercial vehicle segment continues to evolve, Apollo Tyres remains focused on providing innovative solutions that cater to fleet operators’ changing needs while staying ahead in sustainability and smart tyre technology.

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The 2025 Rally of Poland commenced amid an atmosphere of mourning following the tragic death of Italian motorsport driver Matteo Doretto in a racing accident.

The 81st edition of Europe's second-oldest rally competition, taking place across the challenging gravel roads of the Masurian Lakes region from June 13-15, has been overshadowed by the loss of the rising Italian talent.

"His loss is a tragedy that deeply saddens us," said Terenzio Testoni, Pirelli Rally Activity Manager. "On behalf of Pirelli, I would like to extend our most heartfelt and sincere condolences to his family and friends."

Despite the sombre mood, 63 crews took to the start line for what remains one of the European Rally Championship's most demanding events. Notable competitors include Jon Armstrong driving a Pirelli-equipped Ford Fiesta, alongside Jos Verstappen and Andrea Mabellini, both piloting Skoda Fabias fitted with Pirelli tyres.

The rally features 14 special stages covering 190.40 timed kilometres across terrain known for its technical difficulty. The Masurian Lakes route presents drivers with uneven, often sandy roads where grip proves elusive even for experienced competitors.

"It's a very difficult and high speed rally, where attention to detail is very important," commented Testoni. "With every car passage the terrain gets rougher, forming deep ruts that can challenge even the most experienced drivers."

Weather conditions are forecast to remain dry, though organisers caution that conditions can change rapidly on such challenging terrain.

The rally serves as the third round of this season's ERC Fiesta Rally3 trophy, for which Pirelli provides exclusive tyre supply. Competing crews have access to three variants from Pirelli's Scorpion gravel range: the K4A hard compound, the K6A soft compound designated as the prime choice for this event, and the K8B supersoft option.

Regulations permit each crew to utilise 16 tyres total, including those selected for qualifying sessions. Trophy category vehicles will run on Scorpion 175/70-15 specifications in both K4 hard and K6 soft compounds.

Rally Poland's reputation for difficulty stems from its unique surface characteristics, where the sandy base becomes increasingly rutted as more vehicles traverse each stage. The deteriorating conditions throughout the weekend create an additional strategic element as crews must balance speed with mechanical preservation.

The event's location in the Masurian Lakes region, known for its natural beauty, provides a stark contrast to the intense competition unfolding on its roads. The rally has maintained its position as a crucial championship round despite the technical challenges it presents to both drivers and machinery.

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UK-based tyre safety watchdog TyreSafe has welcomed the Society of Motor Manufacturers and Traders (SMMT)’s announcement highlighting Britain’s fast lane position for self-driving vehicles.

While the safety watchdog has acknowledged the potential the technology holds for enhancing road safety and reducing collisions, it maintains a caution towards the effectiveness and safety benefits of Advanced Driver Assistance Systems (ADAS) – and by extension, fully autonomous vehicles. This it shared are intrinsically linked to the fundamental safety and maintenance of a vehicle’s tyres.

Stuart Lovatt, Chair of TyreSafe, said, “We are incredibly optimistic about the future of mobility and the significant strides being made in self-driving technology. Anything that has the potential to save lives and dramatically reduce serious collisions on our roads is something TyreSafe wholeheartedly supports.”

“However, it is crucial to remember that even the most sophisticated ADAS systems rely on optimal vehicle performance, and tyres are the sole point of contact between the vehicle and the road. Without sound tyre safety management – ensuring correct pressure, tread depth, and condition – the integrity and performance of these advanced systems can be severely compromised,” said Lovatt.

He highlighted the persistent issues that is seen among current vehicle owners, when it comes to proper tyre maintenance. 

“For many years, tyres have consistently been identified as the primary cause of MOT failures for vehicles up to seven years old. This underscores a widespread complacency regarding tyre safety that we must collectively address,” he added.

As per the latest statistics, over 35 percent of MOT failures were attributed to previous tyre-related advisories, which translates to 768,410 drivers ignoring warnings and subsequently failed their next MOT due to tyre issues. The trend of vehicles failing MOTs on wheel and tyre-related advisories is unfortunately increasing, indicating a growing disregard for these critical safety components.

“The promise of self-driving vehicles is immense, but their safety cannot be fully realised if the foundational elements are neglected. As we move towards a more autonomous future, the importance of tyres – their condition and correct maintenance – becomes even more paramount. TyreSafe urges all stakeholders, from manufacturers to policymakers and drivers, to recognise that tyre safety is not just an advisory; it is a non-negotiable prerequisite for safe, efficient, and technologically advanced motoring,” concluded Lovatt.

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Vaculug has announced the appointment of Darren C. as the company’s Regional Operations Manager for the West, overseeing key areas including Manchester, Birmingham and Wales. Darren brings with him extensive experience, knowledge and skillset and will be a valuable asset to the team, said the company.

Marcus Kirkness, Fleet Operations Manager at Vaculug, said, “These are truly exciting times at Vaculug. We’re incredibly pleased to have Darren join our team. His knowledge of the tyre industry, combined with his experience in managing customer fleets and delivering top-tier customer service, will be instrumental as we continue to expand our customer base. Darren’s expertise ensures we remain agile in addressing challenges and fulfilling our commitments swiftly and effectively."

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Former Goodyear executive to lead strategy and sales across Europe, Middle East and Africa

Leading tyre maker Linglong Tire has appointed Jeff Hughes as Regional Director Specialty Tyres for the EMEA region, effective 1June , as the company seeks to establish itself as a leading specialty tyre provider in the market.

Hughes, who brings more than 25 years of industry experience, will be responsible for strategy and sales for the specialty tyres division across Europe, the Middle East and Africa in the newly created role.

Prior to joining Linglong, Hughes served as Sales Director at Maxam Tyres, part of the Sailun Group, where he led the European specialty tyres replacement business. Before that, he spent over two decades in various senior management positions at Goodyear Tyre & Rubber Company worldwide.

"I am very much looking forward to my new role at Linglong Tire and hope to achieve the ambitious goals together with my colleagues in the EMEA region with my more than 25 years of experience in the tire industry," Hughes said.

"Our most important task will be to optimise existing customer contacts and develop new customers and thus further strengthen our company's market position," the new regional director added.

In his new position, Hughes will work closely with product and marketing teams as Linglong seeks to expand its presence in the competitive EMEA specialty tyre market.

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