Nexen Accelerates Global Marketing Push with Australian Football Deal
- January 09, 2025
Nexen Tire Corp has partnered with Sydney FC, Australia’s leading football club, to boost its presence in the Pacific region. The collaboration spans both men’s and women’s teams, featuring LED advertising, social media campaigns, and goalpost brand
Yokohama Rubber Co Provides Relief Packages To Flood Affected Villagers In Southern Thailand
- January 09, 2025
The company distributed a relief package consisting of 5 kg of rice and twelve 500ml bottles of water to each of 235 households in two neighbouring villages.
Goodyear to Sell Dunlop Brand to Sumitomo for USD 701 Million
- January 08, 2025
Goodyear Tire & Rubber is selling Dunlop tyre brand rights in Europe, North America, and Oceania to Sumitomo Rubber Industries for USD 701 million. The deal includes intellectual property, transition fees, and inventory, with the transaction expected to c
European Tractor Tyre Market Set to Hit USD 762 Million by 2029
- January 07, 2025
European tractor tyre sales are projected to grow from USD 624 million in 2023 to USD 762 million by 2029, at a CAGR of 3.38%. France and Germany lead the market, accounting for nearly 30% of agricultural tractor registrations in Europe. Key trends includ
Reise Moto Onboards Harith Noah As Brand Athlete
- January 06, 2025
The company aims to leverage Noah’s image to promote its range of tyres, helmets and motorcycle accessories.
Goodyear Plans Global Tour to Mark Blimp’s 100th Anniversary
- January 06, 2025
Goodyear Tire & Rubber celebrates 100 years of its iconic blimp with a tour across North America and Europe, featuring rare passenger flights, music festivals, and cultural events. The initiative highlights the blimp’s enduring legacy and Goodyear’s i
