• Maxxis Receives General Motors’ 2024 Supplier Of The Year Award

    April 21, 2025

    Maxxis has received the prestigious General Motors 2024 Supplier of the Year Award at GM’s 33rd annual Supplier of the Year event in Phoenix, Arizona. This is the ninth consecutive year for Maxxis to be recognised as General Motors’ Supplier of the Ye

  • NATRAX Aims To Become The Go-To Solution For All Tyre Industry Needs

    April 18, 2025

    Tyre manufacturers often have to go to agencies in Japan and Germany for comfort testing. Developed markets have very different requirements because the driving conditions vary significantly from those in India. Comfort and ride quality are far more impor

  • Lowering Costs And Changing Testing Parameters With Advanced Systems

    April 17, 2025

    Rather than simply tightening limits, which strains production, the company is focusing on potential new measurements and intelligent grading techniques that enhance efficiency and predictive accuracy. While details remain proprietary, these innovations r

  • Breaking Barriers: Women Drive Change In Tyre Testing

    April 16, 2025

    Tyre testing has evolved over the years, from physical and mechanical assessments to indoor methods, including Tyre-in-the-Loop (TiL) testing, a form of hardware-in-the-loop (HiL) simulation. However, despite technological advancements, many tests still n

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